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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. million albums.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

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Take a page from political campaigns -- and set it on fire

Bad Pitch Blog

But this year, when more is being spent on political advertising than was spent in the 2008 presidential elections, I''ve also witnessed what not to do. And endless number of robocalls to my phone and to my mobile phone, attack ads saturating TV and radio as my mailbox overflows with a serious waste of paper.

Radio 51
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Real income has been flat since the 90’s and the recession of 2008-9 permanently changed consumer’s perception of price and value. Today he’s on his own.

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PR Interviews: Michael White Lansons

Norton's Notes

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Sadly, investment in advertising won’t help combat this, only PR. What do you do in your spare time?

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Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.