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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Most organisations use more elements like online videos, infographics and instant photos in their messaging. However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. Each year we measure our success on whether YESS achieves its fundraising goal. It is a race, but instead of thoroughbred horses, it features rubber ducks. The motto for the Duck Derby is “Adopt a Duck. Help a Child.” What a Duck Can Do.