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Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. In marketing, it’s become the CMO playbook. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) The Market for Marketing Talent Tightens. See these related posts: .

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Social Media Game of Thrones: A Song of PR and Social

Shift Communications

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. Then we cut the treemaps into individual squares and gave them to our Creative Services team. Vice President, Marketing Technology. Analytics Data Data-Driven PR Infographic'

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SHIFT Archives: The Best of Q2 2015

Shift Communications

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. From PR to Marketing: Why You Should Expand Your Skill Set. Marketing Analyst.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. This remarkable organization serves as a safe haven for the city’s most vulnerable youth.