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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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PR: Less Elitist Than Ever

Maxim Behar

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. The public landscape is dominated by the language of online communication and social media in particular. elitist members).

Ethics 64
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. Tell me more about it. What’s its purpose?

Ethics 82
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Influencer Insights: Media Moves and Intel for the Week of March 14

Beyond PR

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Town & Country: Stellene Volandes ( @therealstellene ) has been named editor-in-chief @tandcmag.

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The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

Paley as an historic repository of every radio and TV news and entertainment program from the dawn of broadcasting to the present. I kept in touch with Letty for a bit, but also kept tabs on the Museum , which in 1991 changed its name to The Museum of Television and Radio.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. This remarkable organization serves as a safe haven for the city’s most vulnerable youth. What a Duck Can Do.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. A bit of the back story. Public relations is not the only profession that lays claim to “telling stories.”