Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. They could also profile and interview academics and authors.

Training 65

Training Ethics Data Analysis 65

Mindful Marketing

JANUARY 1, 2022

ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. In fact, the Centers for Disease Control and Prevention (CDC) reported that 82 children, aged 6 to 19, likely died from such games between 1995 and 2007. How could I have been so wrong?

Privacy 72

Privacy Social Media Trends Video 72

Ethical Voices

JANUARY 22, 2024

I wrote a program back in 2007 that I started using as a means to help our clients understand why the important investment in trust pays off, not only in the short term but in the long term. Listen to the full interview, with bonus content, here. Performative action never was acceptable and it’s even less acceptable now.

Ethics 77

Ethics How To Training Employee 77