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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. SUPPORT: Viewership for early morning (down 12%), evening (down 19%) and late night news broadcasts (down 31%) have all fell since 2007.

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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. What is the most difficult ethical challenge you ever confronted?

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