article thumbnail

Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles.

article thumbnail

The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Search the web for similar topics to your link to find link insertion targets.

Google 71
article thumbnail

How to Get On in New Communications: Be Nice

ZudePR

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “Why would you put a price on global PR knowledge and relationships? “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? It’s not Pepsi vs Coke.