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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

You’ll also need access to and relationships with customer service to handle customer- and product-related issues within the community and, ideally, a bit of time invested in crisis prevention planning. A scissor manufacturer, Fiskars launched the program in 2005 for women passionate about scrapbooking and crafting.

Brand 100
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

You were the Associate Athletic Director for External Affairs at Syracuse University from 1995-2005. It’s all about customer service. Ask the right questions.listen.and engage your customers. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

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