Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 159

Media Relations Media Print Software 159

Communications Conversations

AUGUST 28, 2017

When we moved to south Minneapolis in 2004, our new home was less than five miles from the mall. We actually have a lot of good writers on staff, but writing isn’t their primary job. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity.

Blogging 87

Blogging Handbook Sports Internal 87

PR Conversations

OCTOBER 28, 2014

Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! The second issue relates to a blog post write by Lisa Kovitz on the Edelman Global Practices site following the death of Robin Williams. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. Managing relationships with media is only one area of practice.

Industry 153

Industry Publicity Agency Community 153

Maxim Behar

MAY 10, 2021

A globally renown public relation expert, Maxim Behar is Seychelles’ Honorary Consul General in Bulgaria since 2004, and is a great friend of our country. The massive information about the need for all people to be vaccinated and very proactive governmental measures will help a lot for sure.

Newspapers 98

Newspapers Tourism Government Journalism 98