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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Berkowitz (Ed.),

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How Harry’s very LA relaunch has only just begun

Mark My Words

Robichaux confirmed Harry was joining the company’s leadership team as an “officer of the corporation”, which suggests it is a paid role, although public relations expert Mark Borkowski thinks it “highly likely” he has been offered equity in the firm, which values itself at $1.73 It was not a hard internal sale.

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In Memoriam: Howard J. Rubenstein

PRSay

That pride was on display in 2004 when PRSA held its International Conference in New York with Rubenstein serving as the honorary chair. In an interview with PRSA publications in 2004, Rubenstein said that a career in law wasn’t for him — ditto for the newspaper business. A PR career starts in Brooklyn .

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. The industry is white, middle class and posh.

Industry 153