article thumbnail

Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Building trust and credibility is another crucial objective of public relations.

article thumbnail

Social Selling Secrets Masterclass

wiredPRworks

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Harry’s very LA relaunch has only just begun

Mark My Words

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold.

article thumbnail

Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. Because it has given us transparency.

Hotels 64
article thumbnail

Exposing PR’s weaknesses

PR Conversations

Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change. itself pushing a PRSA agenda).