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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

On one hand, dealmaking has brought sizable new competitors to the market. On the other hand, I also see an M&A, that looks to me, whether intended or perceived like it’s removing competitors from the market. million over five venture rounds since 2004. I’m open to being proven wrong. “The Critical Mention vs. TVEyes.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Marketers will protest. We had a window.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? Marketers will protest.

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Addressing the talent challenge in PR – finding stability in volatile times

PR Conversations

Calculating a demography for public relations is incredibly unreliable, but data for 2004/2005 suggested two percent of PR practitioners in the UK work in small consultancies or self-employed. Scope volatility. Given the forms of volatility we spoke about earlier, the answer is to make better use of independent practitioners.

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