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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Faces & Markets of PRGN: Finland – Growth Path Ahead  

Bianchi Biz Blog

Flow is a city festival in August that has been organized in Helsinki annually since 2004. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Flow has done extensive environmental work.

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Helsinki, Finland – Growth Path Ahead

Landis PR

Flow is a city festival in August that has been organized in Helsinki annually since 2004. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Flow has done extensive environmental work.

Radio 64
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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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The four Ps of public relations leadership

PR Conversations

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I did go back to work at Fleishman Hillard for a summer while in grad school (2004). I’m a full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. But technically, I left my agency job to go back to grad school in 2001 (the week before Sept. Five years.

Apparel 106
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Why is the public relations industry not representative of the organisations or the public that it serves?

Industry 153