Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.

Interviews 50

Interviews Marketing Financial Insurance 50

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I got a call from the New York Daily News letting me know that the 2,000 th soldier killed in combat in Iraq since the beginning of the 2003 invasion had just been confirmed, and that he was from my town and his mother wouldn’t talk to them. They asked if I would help. (We

Journalism 79

Journalism Meeting Newspapers Automotive 79

PR Conversations

MAY 24, 2016

In 2003, a British study jointly funded by (then) Institute of Public Relations and the Department of Trade and Industry noted “a cultural expectation that PR practitioners move jobs every 2-3 years”. Yet it is more than double the UK general average employee churn rate of 10%.

Publicity 41

Publicity Agency Study Mobile 41