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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Complexity demands clarity.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

First off, thank you so much for having me on the blog for a Q&A. Information overall is consumed differently because of social and the competition among stories today grows stronger each day. This is a great question and one that I get a lot in conversations with students, prospective interns and future PR pros.

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How to Prepare a PR Crisis Plan

Prohibition

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

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How to Attain Fall Triumph in PR & Press Releases

Newsfile

In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003. target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland.

How To 95
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How to Attain Fall Triumph in PR & Press Releases

Newsfile

In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003. target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland.

How To 93