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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

SEO 120
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Pretty Decent Pitch: From The Laermer Files

Bad Pitch Blog

Empire NY here to help us navigate the road to success circa 2002. “In local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past? Remember April 2002 was just six or so months after 9/11.

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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Prior to founding Wax Marketing, Inc.,

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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

The changing media landscape has certainly created more distribution channels through the expansion of digital technologies, but at the same time, the challenges of print media circulation has significantly reduced the effective reach that media once held. First, all PR starts local. Second, only pitch good stories.

Sports 60