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The Four Models of Public Relations

Doctor Spin

The organisation uses media manipulation to shape the narrative deceptively. However, this one-way communication approach can be perceived as self-serving and may not always reflect an organisation’s genuine values or commitment to ethical conduct. Model 2: Public Information Model. The Greatest Show on Earth. Sage Publications.

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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. Well, now we communicate with them every day on social media. The most common question I was asked was: “What is "business ethics".

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Engaging (and grilling) the social side of James Grunig

PR Conversations

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Media drives the communication between people around the world. What is that communication, that connection between the media and those who have a need to present themselves to the public?

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Sex sells – faking it in public relations

PR Conversations

She found PR could be considered as involving “emotional labour” whereby feminine traits are exploited in managing relationships with colleagues, clients and the media. Liz Yeomans has been looking at gender identity in PR by exploring the experience of those working in agencies when managing professional relationships.

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Out for a Spin: The Difference Between Twisting the Truth and Telling It

PRSay

If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Spin, of course, is nothing new, particularly in politics. And that’s never a good idea.

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