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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. According to the announcement, Mr. Dean “and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.”. Further the transactions create buzz and coverage.

SEO 135
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. The opportunities that Twitter has as a news breaking and real-time communications platform are endless. Social media in general is the perfect tool today PR professionals.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Earlier this year, Korean netizens questioned the academic credentials of musician Tablo , pen name Daniel Armand Lee, who graduated from Stanford University in 2002. Consider that the TaJinYo online community had over 131,000 members in September; imagine how much larger the community would have been had Tablo stayed silent on the matter.

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Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. By redefining the word ‘wholesome,’ consumers noticed the category again. Surprisingly, no.

Brand 48