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The Four Models of Public Relations

Doctor Spin

These four models—the press agentry, public information, two-way asymmetrical, and two-way symmetrical—are essential building blocks for crafting comprehensive communication strategies that cater to an organization’s diverse needs. The organisation engages in two-way communication to persuade and establish power structures.

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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

The first, of course, was the exit from this two and a half years long pandemic, which for many reasons confused the way of doing business, the way of communication between people. The second is different communications. And again, we saw that there is another way of communication, another way of success and another way of working.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Our guest has had a remarkable career beginning as a newspaper correspondent. It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. Media drives the communication between people around the world.

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