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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. Curated video content. To sum it up, people gravitate to viral content that’s written about them.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. The Internet is littered with failed attempts.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks.

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