Remove 2001 Remove Employee Remove Video Remove Viral
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Implement viral marketing tactics. Curated video content. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. The Internet is littered with failed attempts.