7 Important Principles Of Media Coverage Every Business Needs To Know
Polaris
FEBRUARY 16, 2015
It was a sad story that pretty much went viral. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. In September 2001, I was working on a credit card launch for a Canadian bank. So there was a happy ending … at least for the workers.
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