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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency. But that’s a talent supply issue for a different blog post.

Agency 95
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Let me explain: Table of Contents. After the dot-com bubble in 2000-2001, the Internet slowed down. How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?