Communications Conversations

AUGUST 11, 2017

On one hand, I see a lot of people still working in an environment similar to 2001. Mainstream media still dominated the landscape. Where no platform or media dominates. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game.

Media Relations 87

Media Relations Media Local Leadership 87

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. This is no mystery: online marketers mainly deal with earned and owned media.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

After the dot-com bubble in 2000-2001, the Internet slowed down. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. Having truckloads of agencies adds complexity and kills ROI. The outcome?

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

JUNE 25, 2019

3) You’ve worked both on the agency and the client side in PR. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. They wanted print coverage and would regularly frame and display significant coverage. Online influencers and bloggers were basically unheard of.

Brand 115

Brand Branding Reputation Corporate 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52