Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 99

Agency Trends Marketing Survey 99

PRSay

APRIL 13, 2021

I was an idea aficionado, a hard worker and an admired colleague in the executive ranks but, until I could effuse the business goals in terms of time-bound measurable benchmarks that influenced behavior change through strategic communications activities, I was stuck in a mid-level holding pattern. She earned her credential in 2001.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 16, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. PR Measurement: A Pulse Check on How Communicators Show Value. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 71

Survey Technology Corporate Financial 71

PR Conversations

JULY 24, 2018

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. yes, you guessed it…… AVEs in countries where the large agencies think nobody will notice. We have the AMEC evaluation framework and the new UK Government Communication Service Evaluation 2.0.

Publicity 46

Publicity Study Government Internal 46

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 5) planning and strategy (37%).

Survey 105

Survey Media Relations Corporate Communications 105

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. 3) You’ve worked both on the agency and the client side in PR. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Brand 115

Brand Branding Reputation Corporate 115