Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 93

Agency Trends Marketing Survey 93

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Where the Fishermen Ain't

OCTOBER 27, 2015

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. This is a Mistake. The rest of the story should be familiar to most of the people who read this; for everyone else, there’s LinkedIn.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. This is a Mistake. The rest of the story should be familiar to most of the people who read this; for everyone else, there’s LinkedIn.

Web 20

Web Government Technology Corporate 20

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52