The Awards Blog

The Case for Paying for Awards

The Awards Blog

Wait, what?! Yes, you read that correctly. Paying for awards may seem counterintuitive—after all, your company worked hard to accomplish certain things and you apparently won. So why should you have to pay? .

Why I Started Technology Awards List

The Awards Blog

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down.

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10 Useful Tips for Getting the Best Results From Your Award Submission

The Awards Blog

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. However, just being nominated or shortlisted for an award can yield tremendous advantages. In fact, the benefits of winning an award outweigh the negative aspects—if you are strategic. . No joke: entering awards does actually require a lot of time and effort.

6 Reasons Why Winning Awards Still Matters

The Awards Blog

With thousands of awards to apply to, do awards still matter? Every company seems to have “award-winning” on its website, in press release boilerplates, on lucite plaques in the reception area, even on job postings on recruitment sites. (I’ve

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

What It’s Really Like Judging an Awards Program

The Awards Blog

Judges are people, too. When you submit an entry for an awards program, your submission most likely is evaluated by a handful of judges. That is, if it’s an awards program worth its salt.

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Showing It Off: Best Uses of Awards

The Awards Blog

Congratulations! You won the award. Well, perhaps your client won the award.) Your hard work and dedication paid off! But don’t let the excitement stop there. When clients win an award, they may not know how best to use it as leverage to increase sales and brand equity. What are some best practices for marketing your award wins? We’ve gathered some insights, suggestions, and examples from companies who are doing an incredible job in extracting the most value out of their hard-earned award wins.

The ROI of Awards

The Awards Blog

The ROI of Awards. By now, you’ve come to realize that awards programs come with a price tag. No doubt, you’ve asked yourself: is it worth it? Let’s take a deeper dive at how companies can get the most mileage out of their awards spend—and even find a way to directly tie it to sales and business development. If you are tracking all of your marketing spend, including PR/comms, why not track the ROI of awards?

How to Write an Award-Winning Submission

The Awards Blog

Do you want your peers to recognize you for your innovation and hard work? It’s simple: apply for a business award. . In today’s crowded, noisy world, an award is another way to stand out and boost your business profile. Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. .

Add ‘Award-Winning’ to Your Bio or LinkedIn

The Awards Blog

Add ‘Award-Winning’ to Your Bio or LinkedIn. Have you ever wondered how so many people and companies seem to have ‘award-winning’ listed in their bio or description? Did you ever scratch your head and ask yourself, ‘How did they win it?’ ’ Well if our list of close to 8,000 awards programs tells you anything, there’s an award out there somewhere for you to consider applying to right now. For Organizations.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

10 Word Pairings With Slightly Different Meanings

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Category: Flack Me Summary: Follow this guidance to achieve more clarity and precision in your copy

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Sephora Will Close All Locations June 5th

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Category: Flack Me Summary: Sephora will close all locations on June 5 to hold diversity training for its staff after R&B singer SZA accused the store of racial profiling in April

How (and When) To Follow Up Your Media Pitch

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Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

Ikea is Turning Recycled Furniture Into Wildlife Homes

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Category: Flack Me Summary: Called the Wildhomes for Wildlife project, it transforms Ikea tables, lamps, and chairs into a variety of beautiful lairs and nests for all kinds of animals

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Lessons from Walmart's Greeter Policy Change

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Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

5 Common PR Interview Questions

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Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research

Gucci Faces Backlash Over 'Blackface Sweater'

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Category: Flack Me Summary: Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface

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Big CPG Brands Will Start Reusing Packaging

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Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

Brand 28

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Gillette's New Ad Makes Nike's Kaepernick Stance Look Coy

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Category: Flack Me Summary: For the last three decades, Gillette has offered “The Best A Man Can Get.” ” Now, to mark the switch to its new “The Best Men Can Be” tagline

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George Orwell Predicted How to Tweet Effectively

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Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them

8 Free Tools Every PR Pro Should Know About in 2019

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Category: Flack Me Summary: Talk about good, for nothing. Here are the latest free tools sure to improve the results from your marketing efforts

5 Essentials of an Effective PR Plan

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Category: Flack Me Summary: Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

10 Frightening PR Monsters

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Category: Flack Me Summary: As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office

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Avoid These 10 Common Rebranding Mistakes

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Category: Flack Me Summary: Rebranding can be tricky. Do it well, and you set your brand up for success. Do it poorly, and you become a punchline

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4 Tips to Write With More Purpose

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Category: Flack Me Summary: When you’re under deadline pressure, it’s tempting to fill the page with uninspired, cheap ingredients. Sloppy work does a disservice to your readers

12 Tips to Improve Your SEO

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Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Kraft Convinced Mayo, FL to Rename Itself Miracle Whip

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Category: Flack Me Summary: Before this makes you lose all faith in society, it’s important to note that the name change isn’t permanent and only lasted for a few days

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7 PR Lessons From 'The Big Bang Theory'

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Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

7 Aretha Franklin Quotes to Inspire Comms Pros

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Category: Flack Me Summary: "It's the rough side of the mountain that's the easiest to climb; the smooth side doesn't have anything for you to hang on to

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Brand Lessons From PayPal's Mistake

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Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why and How to Send Effective Press Releases

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Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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5 Types of Tools For Freelance PR Pros

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Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

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Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

5 Social Media Ideas for Non-Profits

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Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media