The Case for Paying for Awards
The Awards Blog
FEBRUARY 7, 2020
Wait, what?! Yes, you read that correctly. Paying for awards may seem counterintuitive—after all, your company worked hard to accomplish certain things and you apparently won. So why should you have to pay? . I think it’s important for companies to understand the underlying marketing and economics of the world of awards programs. Of course, not all awards programs are created equal. Some are worth more than others. And we can help you shortlist the ones that we think are worth their salt.).
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