The Awards Blog
FEBRUARY 25, 2020
With thousands of awards to apply to, do awards still matter? Every company seems to have “award-winning” on its website, in press release boilerplates, on lucite plaques in the reception area, even on job postings on recruitment sites. (I’ve even spotted them on Upwork.). However, awards still do matter—and not just to the PR department.
The Awards Blog
FEBRUARY 15, 2020
Judges are people, too. When you submit an entry for an awards program, your submission most likely is evaluated by a handful of judges. That is, if it’s an awards program worth its salt. Those programs that email you out of the blue, informing you that you’ve won: well, it’s obvious, we know that those programs don’t really have judges.
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The Awards Blog
JANUARY 31, 2020
Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down. I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. Licking my wounds and considering a new career, I learned of the nascent industry of dev boot camps.
The Awards Blog
FEBRUARY 7, 2020
Wait, what?! Yes, you read that correctly. Paying for awards may seem counterintuitive—after all, your company worked hard to accomplish certain things and you apparently won. So why should you have to pay? . I think it’s important for companies to understand the underlying marketing and economics of the world of awards programs. Of course, not all awards programs are created equal.
The Awards Blog
MAY 15, 2019
The ROI of Awards. By now, you’ve come to realize that awards programs come with a price tag. No doubt, you’ve asked yourself: is it worth it? Let’s take a deeper dive at how companies can get the most mileage out of their awards spend—and even find a way to directly tie it to sales and business development. If you are tracking all of your marketing spend, including PR/comms, why not track the ROI of awards?
The Awards Blog
JULY 4, 2019
Add ‘Award-Winning’ to Your Bio or LinkedIn. Have you ever wondered how so many people and companies seem to have ‘award-winning’ listed in their bio or description? Did you ever scratch your head and ask yourself, ‘How did they win it?’ Well if our list of close to 8,000 awards programs tells you anything, there’s an award out there somewhere for you to consider applying to right now.
The Awards Blog
AUGUST 30, 2019
Do you want your peers to recognize you for your innovation and hard work? It’s simple: apply for a business award. . In today’s crowded, noisy world, an award is another way to stand out and boost your business profile. Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. .
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