Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. This post lists the 30 or so vendors I’m tracking, and how and why I got started on this project.

Analytics 67

Analytics Report Technology Pitching 67

ImPRessions - Crenshaw Communications

APRIL 14, 2017

We believe negotiations between PR specialists and clients also need to avoid “deconfliction” and other problems that can thwart a successful relationship. Use these negotiating techniques to get a PR relationship off to a good start. From the outset, make sure there is mutual, agreed understanding on PR goals.

How To 136

How To Case Study Meeting Examples 136

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. PR-driven partnerships take a different approach. PR-driven partnerships take a different approach. 23, 4:45–5:45 p.m.

Real Estate 60

Real Estate Leadership Conference Construction 60

ReimaginePR

APRIL 18, 2015

Why $70,000? The only response from the company was old-world PR gobbly gook reiterating thier talking points. Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. In that moment, Income Inequality became a very real thing for him. But it will.

Company 120

Company Banking Employee Corporate 120

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Team members are more confident.

Training 72

Training How To Course Software 72

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

JULY 15, 2020

At PR 20/20, you know we love to look beyond. PR 20/20 was HubSpot’s first agency partner. More on the origins of PR 20/20’s HubSpot story here. This is a snippet from the about page of the Marketing AI Institute , PR 20/20’s sister company dedicated to helping marketers understand, pilot and scale AI.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

MAY 22, 2015

They are making the exception and want to be associated with cutting edge tech that is well funded vs. usually their usual spurring of smaller startups. You can lay out a clear picture of why there is no shame in staying lean, getting customers, and focusing on profitability. Don’t throw your hands up in despair!

How To 60

How To Financial Enterprise System 60

PR 20/20

APRIL 1, 2021

The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. As I scroll through LinkedIn, I find myself wondering why each person chose marketing as their career, what educational background and job experiences led them to where they are now, and what their aspirations are moving forward. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Or it would be siloed in the HR department, who never spoke with PR or communications. PR showcases workplace culture, credibly.

Brand 333

Brand Branding Employee Engineering 333

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Paul Quigley, CEO & Co-founder, NewsWhip. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. Who are the investors?

How To 100

How To Report Pitching LinkedIn 100

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

FEBRUARY 12, 2021

Why it's time to play the race card Nurturing tomorrow's leaders during lockdown How to build a PR measurement dashboard An unregulated eco-system: the darker side of digital It takes place from 1pm-2pm on 26 February. People in the PR industry still avoid including race in D&I activity in the hope it will disappear.

System 121

System Measurement Facebook Report 121

Sword and the Script

NOVEMBER 14, 2017

The specialized tools and large investments it once took to distribute content have changed but it still takes skill to created content, what has changed is the distribution. A few campaigns brought in leads or deals, but not enough to substantiate 650% growth, and most were flat, meaning there was no return on investment (ROI).

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. A former Edelman PR executive published a 300-page book.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48