Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting? Words matter. What are some of the biggest PR challenges travel brands and companies face?

Tourism 120

Tourism Travel Conference Crisis 120

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. The best planning process is when both parties come to the table well informed.

Creativity 141

Creativity Measurement Pitching Internal 141

Contently - Strategy

AUGUST 19, 2020

Patient advocacy is a way to earn a living around her chronic illness. Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media. Source: Flickr ).

Social Media 60

Social Media How To Media Resources 60

Sword and the Script

DECEMBER 20, 2022

There is no order of merit, these predictions are listed by the order in which they were received. My own predictions are listed at the very bottom. b) More pay-to-play opportunities to participate in national media relations opportunities. Be careful whose advice you buy, but be patient with those who supply it.

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. In short, people want to get the news, views, and opinions on their fingertips. The PR industry and SEO no longer live in two separate worlds.

Google 64

Google Digital PR Mobile SEO 64

PR 20/20

SEPTEMBER 21, 2016

And if you were there, tell us about your top sessions and speakers in the comments! We have to get people to take action, and break through the immense volume of content. We have to get people to take action, and break through the immense volume of content. Did you miss the event this year? Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. What is your area of specialism/industry? Sounds simple, but brands get derailed easily in so many different ways. Walk us through your daily routine?

Interviews 28

Interviews SEO Blogging Writing 28

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

5W PR

NOVEMBER 23, 2021

According to cision.com, Instagram gets 4.21 It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. But you can also put new ones in several days later to refresh your post.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:00:01] Facebook is taking your brand to the woodshed. 00:00:01] Facebook is taking your brand to the woodshed. Facebook really fits in this category here, in just social and granted paid a little bit too.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

NOVEMBER 29, 2022

I don’t remember how many applications I looked at, but I’d venture to say it was easily a dozen. I followed the links and looked at every single example or asset that was submitted with the application. I lingered around the sites and looked for all the hallmarks CMI says makes a great content marketing program.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. But we’ve already messed up.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. We got to experience the hippie web (2005-2015) revolving around earned and owned media. The window of earned-owned supremacy was never going to stay open forever. You and I must save the PR industry.

Industry 52

Industry Web Wikipedia Education 52

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

JULY 28, 2017

He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue.

Case Study 92

Case Study Crisis Study Strategy 92

Sword and the Script

OCTOBER 23, 2018

Think about your favorite news publication. For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Shift Communications

AUGUST 3, 2016

Without a solid plan in place your team and program can feel like a chicken with its head cut off. I can hear the conversations now… Well, let’s cut it off so we can get down to business. Great, now let’s get back to creating the plan. . This can often get lost in the shuffle of overall plan creation. Define the Goal.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

OCTOBER 25, 2017

This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed. And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space.

Communications 73

Communications Analytics Analysis Data 73

Journalistics

DECEMBER 16, 2013

Your organization may have a public relations strategy, marketing communications strategy, social media strategy, and sales strategy, all operating in parallel to accomplish often similar (or exact) goals. I suggest having, a clear and cohesive communications strategy that covers all communications activities within your organization.

Strategy 52

Strategy Communications How To Measurement 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

DECEMBER 26, 2017

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting could ever have provided. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. The Benefits of Knowing Your Poker Face.

Brand 273

Brand Branding Consumer Social Media 273

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mark My Words

JANUARY 14, 2021

Mail Online Couple will produce and host own shows, starting with holiday special today supported by famous friends. Their son Archie is invited on to the end of the 33-minute show where he says ‘Happy New Year’ in US accent. Archewell Audio guests include Elton John, James Corden, Stacey Abrams, Brené Brown and Deepak Chopra.

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important.

Social Media 90

Social Media Marketing Media Creativity 90

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Watch webinar.

Brand 78

Brand Branding Media Government 78

MaccaPR

NOVEMBER 4, 2014

This past month, the media have covered football players flouting Bose’s exclusive National Football League deal as the “official sound of the NFL” by wearing Beats by Dre headphones. So how can your company avoid falling prey to the mistakes that put the $2.5 The image was sexy, powerful and massively cool.

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

DECEMBER 15, 2020

My own predictions. There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year. It may not sound sexy, but a marketing leader must focus on the actions that get the job done. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167