Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. We’ve found that one polite call that gets to the point quickly can sometimes do the trick. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 147

Media Relations Media Print Software 147

Solo PR Pro

SEPTEMBER 12, 2017

Added to this murky market is the debate about the value of media relations, a service which far too many believe encompasses the scope of the public relations practice. We argue about the relevancy or shrinking media market ad nauseam. However, we must do a better job of translating our value to our publics.

Measurement 49

Measurement Report Analytics Google 49

PRSay

AUGUST 17, 2020

As you plan year-end communication strategies in this unprecedented year, how do you know what to change about your media relations approach when virtually everything has changed in the media landscape? Find out what journalists want today. The short answer is: You ask journalists.

Media Relations 157

Media Relations Journalism Media Survey 157

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Nevertheless, here we are. Media relations isn’t sales.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. However, they do take time to compile, and so my requests are precise. The vast majority of media relations hinges on relevancy. Here’s what jumped out at me: 10) Volume of PR pitches.

Survey 169

Survey Media Relations Pitching Media 169

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Here are a few of the #PRStudChat topics/questions we’ll discuss the night of January 25th: How much do you need to know about the journalist and his/her community?

Media Relations 150

Media Relations Media Pitching Television 150

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 75

Media Relations B2B Media Conference 75

ImPRessions - Crenshaw Communications

MAY 24, 2018

Many years ago at my first PR agency , we represented a “dot-com” startup in the ticket resale business. ” It zeroes in nicely on the damned-if-you-do/damned-if-you-don’t dilemma of presidential surrogates, from the hapless Sean Spicer to the current White House lineup. But what about our clients?

Media Relations 136

Media Relations Media Ethics Reputation 136

Onclusive

AUGUST 8, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Reputation 195

Reputation Video Industry Media Relations 195

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Polaris

NOVEMBER 17, 2014

What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay. It’s not uncommon for a well-read mommy blog with a highly engaged Canadian audience to ask a minimum of $3,500 for a sponsored post and giveaway that includes social media amplification. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

JUNE 6, 2019

Your messaging could be right next to them, but they’ll never notice it unless you identify and target the third parties they are already engaged with, whether those are traditional media or somebody else’s “owned” content. Do a content partnership with the email newsletter they receive. Place a guest on that podcast.

Media Relations 146

Media Relations Media Training Pitching 146

PR in High Definition

MARCH 26, 2020

Firefly attended a (virtual) media briefing, hosted by 4media, with The Sun’s consumer editor, Dan Jones, to talk about how the newspaper been operating, how coverage has changed and what PRs can do since coronavirus became the centre of attention in the UK. Here’s four things we learnt: Half and half.

Media Relations 83

Media Relations Media Newspapers Print 83

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. For a real dash of schadenfreude, check out these examples of what not to do. The best media training sessions train the entire team, starting at the top.

Media Relations 120

Media Relations Agency Media Training Training 120

Shift Communications

JANUARY 18, 2018

And just like anyone else, it is critical for us to establish relationships with them that show we are a resource for them. Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Just like we enjoy getting complements on our work, reporters do to. Pick Up the Phone.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

MARCH 13, 2024

We preach it to our clients and put it in our company handbooks. Closer to home, Muck Rack’s PR Report on AI found what my colleague Anna Roolf tactfully calls a “ misalignmen t” between PR agencies and their clients when it comes to the use of AI in their work. All clients know we work for others, of course.

Agency 182

Agency Handbook Construction Pitching 182

Shift Communications

AUGUST 16, 2017

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry. We can’t do our jobs well if we don’t know what’s going on in the world or across the industries our clients touch.

Media Relations 111

Media Relations Media Pitching Report 111

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” . Why do PR people feel that no one understands what we do? Because few do. And public relations isn’t always a straight path.

Publicity 334

Publicity Advertising Advertising Leadership 334

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We

SEO 129

SEO Measurement Television Google 129

PRSay

FEBRUARY 15, 2018

Not directly from the PR pros I serve, but indirectly – when those pros pass along their bosses’ or clients’ most consistent request: “We need to be in The New York Times.”. But I was really impressed with the insightful follow-up questions: “And do I even want to get them in the The New York Times ?

Media Relations 113

Media Relations Media Web Pitching 113

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

Stern + Associates

JANUARY 22, 2015

We’ve heard this before: stereotypes about public relations exist, but we still can’t seem to fix the issues. In my undergraduate thesis, I took the position that the media is responsible for creating and fueling these stereotypes, ultimately threatening our ability to do our jobs effectively.

Media 48

Media Reputation Film Construction 48

Shift Communications

OCTOBER 6, 2017

This caliber (and frequency) of announcements are what PR dreams are made of. But, in reality, we understand that a company’s news cycle ebbs and flows. We can’t rely on having “new” news to entice the media. Here are a few of the ways our team keeps a steady media relations drumbeat all year long.

Media Relations 107

Media Relations How To Media Pitching 107

Marketwired

JANUARY 8, 2016

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. Even the media use social to share breaking details on stories.

Media Relations 100

Media Relations Media Crisis Pitching 100

PRSay

FEBRUARY 7, 2024

Here, Salvatore and Goldman talk with PRsay, jointly answering questions on the certificate program and the transition from other professions into public relations. Why do you think the PR/comms profession is a natural landing spot for journalists looking to make a career change? How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. How do we do that?

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch.

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. We like to think our devotion is reciprocated as well.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. The last thing you want to do is jeopardize your professional relationships. Regardless, there is still work to be done and results to show to your clients.

Social Media 52

Social Media Media Relations Media Pitching 52

Communications Conversations

AUGUST 11, 2017

And that’s exactly what I want to talk about today. You see, it seems to me we’re at a bit of a crossroads. Mainstream media still dominated the landscape. In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. What kind of media did those people grow up with?

Media Relations 87

Media Relations Media Local Leadership 87

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Stern + Associates

DECEMBER 11, 2023

But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public.

Strategy 117

Strategy Media Media Relations Report 117

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. They had an opportunity to help me and they took advantage. email open rates (52%).

Survey 97

Survey Media Relations Corporate Communications 97