Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. It’s an easy mention, but you’ve got to provide it the way I want it. This past week, I tried it again with four simple requirements. This past week, I tried it again with four simple requirements. Try our services.

Survey 170

Survey Media Relations Pitching Media 170

Burrelles Fresh Ideas

MARCH 5, 2024

Product roundups by other content creators. However, while some independent news creators may break the news on social channels, often the news originates from a reporter or outlet and then propagates across the social spectrum. Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. It’s made me realize I’m trying to do too much and so I’m probably going to pair some of the extra things I do back.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

DECEMBER 31, 2016

Rather than start over with a new name, new URL and zero weight in the search index, I added a menu bar across the top with services , background and a news tab. I kept blogging too. Improvements included: A thoughtful weekly roundup called Unscripted Marketing ; A re-invigorated Q&A series called Off Script ; and.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

NOVEMBER 20, 2018

To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Waxing UnLyrical

MAY 12, 2014

A week ago, I woke up in Key West, in a room overlooking the Gulf of Mexico. Today, I woke up at home, overlooking… my dog. but for the long haul, I’ll take my family – which includes my dogs – any day. Monday Roundup: Sustaining Relationships is a post from: Waxing UnLyrical.

Community 79

Community Google Small Business Facebook 79

Sword and the Script

DECEMBER 31, 2019

A weekly post runs every Tuesday, because consistency matters. Occasionally, there is an additional roundup post on Saturdays , because I simply enjoy doing it. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. If you’ve been a reader in 2019, thank you!

Blogging 80

Blogging Publicity Marketing Survey 80

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Jack Steiner examines reflections made while driving through the desert, and how possibility can become opportunity if we’re willing to take chances. Image: Gordon Bell via Flickr, CC 2.0.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

MAY 4, 2015

However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup. I didn’t always see myself that way. I didn’t always see myself that way. Why: “I think ‘community’ was just becoming a social media buzzword at the time.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? I have a blogroll (I suspect you do too). I still don’t know. Dave lays out how.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

FEBRUARY 9, 2015

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. Bess Winston.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

APRIL 10, 2011

I don’t really have a theme this week for your Weekly Roundup. But it was a good week for opinionated posts, so I’m sharing those I enjoyed the most (out of those I read, of course). So I figured this is like one of those gift baskets that has a little bit of this and a little bit of that.

Facebook 63

Facebook SEO Social Media Blogging 63

Waxing UnLyrical

JUNE 5, 2011

I’ve just started catching up on my Reader (and I have a long way to go). It was inevitable, though; when I was at BlogWorld last week, I tried as much as possible to focus on the conference and all the wonderful people I met. So here are some posts that I’ve just been getting to. by Mark Story.

Case Study 60

Case Study Groups Facebook SEO 60

Waxing UnLyrical

AUGUST 31, 2015

No one knows for sure, but we’ll have a great time finding out. While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. Please let me know via a comment below, and I’ll add them to the queue.

Meeting 40

Meeting Case Study Writing Data 40

Waxing UnLyrical

OCTOBER 26, 2015

So: over the years, I feel like I’ve shared a million dollars (or more) worth of great info on the blawg, but a million dollars isn’t cool. I said F-R-E-E) mini-training: “The Social PR Launchpad: Unleash Your Inner Social PR Superhero” on November 13-15 from 2-3 pm ET. Click through and find out!

Leadership 40

Leadership Training Social Media Community 40

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. pts Settings.

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why: “While we can’t predict what disasters or emergencies are looming in the future, business owners can prepare for the unexpected to a certain degree. You can also check out part one for more tips.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. I thought it was a great goal. I responded hopefully. And he did.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did.

Measurement 71

Measurement Facebook Tourism Twitter 71

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Sometimes I think metrics in marketing is trying to measure the circumference of a circle with straight edge ruler – and neither the circle or the ruler is perfect. 2) Marketing Metrics: Garbage In; Garbage Out.

Social Media 60

Social Media Crisis Marketing Media 60

Waxing UnLyrical

SEPTEMBER 21, 2015

I’m leaving… on a jet plane… … Do know when I’ll be back again… I head to India tomorrow for more or less a month abroad (India + UK, all work!). I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK.

Travel 40

Travel Content Marketing Corporate Writing 40

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. While mainstream news outlets have an advantage, news releases often rank quite well in Google News. Sign out Leave your comment here.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

AUGUST 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. See, I love traveling.

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

MAY 29, 2011

I’m still in NYC , having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. Jeez, what have I been thinking? I can NEVER stay away from New York this long ever again! So this week’s roundup is a little different. Three years?

Financial 58

Financial Blogging Resources Social Media 58

Waxing UnLyrical

DECEMBER 19, 2010

What I liked about these posts, which I’ve seen over the last few weeks, was that they’re all a bit different. What I liked about these posts, which I’ve seen over the last few weeks, was that they’re all a bit different. So that’s what today’s weekly roundup is focusing on.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

JANUARY 9, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result.

Measurement 42

Measurement Writing Tourism Blogging 42

Waxing UnLyrical

JANUARY 18, 2011

Well, I can only think of so many at a time. What you might want to do is also explain, or put somewhere in the title (as I did), that these are refreshed each time the page is refreshed. TinyMCE Advanced I just found this last week, and it’s very cool. Image: tamra hays via Flickr, CC 2.0 It’s really cool.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 28, 2010

I thought Richard’s report of his experiment was fascinating. “… And I have miles to go before I sleep…&# 6. Why: I know QR codes have been all the rage in Japan for a while and are just starting to catch on in the U.S. I thought this was a good primer. pts Settings.

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). The Apostles as evangelizers When Jesus set out to spread his word, initially he did it by himself, telling his stories in public places.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 26, 2010

You’ve eaten a lot, maybe planning to hit the sales today (even better, you’re doing that online), and perhaps done your bit to give back by volunteering somewhere… all the while, giving thanks for everything you have. What about giving thanks for the things that didn’t work out? I don’t mean to.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

NOVEMBER 3, 2010

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. Image courtesy Olivier Blanchard, used with permission Makes me as happy as a pig in muck, I can tell you. See what I mean? Or had either.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

NOVEMBER 25, 2010

A decade ago Until I moved to the U.S. And how would it, seeing as I had just given up everything – and everyone – I knew, to move to a new country, where I knew no one except my husband (high school friends you haven’t been in touch with for decades don’t count), with no family of my own to go home to? That’s love.

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. Why bother?

Training 85

Training Twitter Facebook Measurement 85

Waxing UnLyrical

JANUARY 14, 2011

‘Cos it’s not just what you read, it’s how what you read looks that could entice you to hang around, chat a while… and maybe subscribe. If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93