ImPRessions - Crenshaw Communications

JUNE 8, 2023

Nicholas Carlson of Insider puts it this way: I guess the lesson is: when your boss is about to do something really stupid, throw your body in the way. When to give media full access to the boss It’s the inside version of “Fire the agency! ” But can an internal PR team prevent bad media relations decisions?

Reputation 334

Reputation Television Internal International 334

ImPRessions - Crenshaw Communications

MARCH 12, 2020

Make a plan. As with any emergency, communicators need to draw up a plan for the next 30-to-45 days. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. Which operations can continue over the next six weeks?

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. We have a brief exchange about the direction of his response.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. We have a brief exchange about the direction of his response.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

ImPRessions - Crenshaw Communications

JULY 7, 2021

That’s a good thing, except where the drive to please leads us to say things we shouldn’t. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. We can definitely generate XX earned media placements. We have a relationship with them so it’s a done deal.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

NOVEMBER 8, 2023

If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 12, 2021

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Yes, it may be nice not to wake up early for your commute, but you want to give yourself ample time in the morning to get ready for the work day.

Internal 296

Internal International Agency Meeting 296

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. When partnering with a big agency, companies forget that it usually means a bigger overhead. While the quote may be apocryphal, it’s good advice. To bring on a PR firm, there should be a clear synergy between the PR goals and what the agency can reasonably deliver.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. Planning Content. A successful PR campaign is a strategic one.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

DECEMBER 8, 2023

The forward planning database includes information about upcoming candidate events and organized debates. Along with events that can have an influence on the main issues that impact the electorate. So, customers can always stay informed about when these contests are happening. In the run-up to the 2024 U.S. Kennedy Jr.

Television 195

Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

The forward planning database includes information about upcoming candidate events and organized debates, along with events that can have an influence on the main issues that impact the electorate. Events on the AP Planner are searchable by candidate, topic, and state, allowing users to be on top of the information they need.

Television 195

Television Examples Conference Report 195

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Some of the pressure we encounter in PR is preventable, however. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Here are some tips for avoiding the difficulties that can come with an expectations mismatch. . Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

NewsWhip

MARCH 13, 2024

To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise. Preparation: Know your Risks, Plan your Responses 1. These updates can include automation and leveraging technology.

Brand 147

Brand Branding Crisis Exercises 147

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 12, 2023

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. Nor do we see evidence of a family or a life beyond the company. When Kendall insists he will remain a senior executive and asks if she’ll join him, she’s out, literally.

Communications 193

Communications Corporate Crisis Reputation 193

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Can we have the questions in advance?”. Based on this research, PR people typically draft a set of potential questions and may even conduct a practice interview with the client in advance. Yet there’s one question PR people shouldn’t ask a reporter: “Can we have the interview questions in advance?” .

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. A media training session can be with any number of people, whether it’s a single spokesperson or several media-facing execs. Here, video examples of interviews, from terrible to terrific, can be very powerful.

Media Training 334

Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A great brand marketing PR campaign can even drive leads and sales. But it’s not a contest.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Yet there are the occasional briefings that for one reason or another may require extra preparation. At other times we must prepare to navigate the rules and nuances of a funding announcement. There are even times when a PR rep must step in and course-correct. Confirm specifics ahead of time. Pick the right spokesperson.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Newspapers camp out there, journalists and bloggers embed with campaigns, and the cable news shows ramp bring on more pundits and plan hours of airtime in anticipation of a newsworthy outcome. But it’s definitely a mess.

Crisis 323

Crisis Crisis Management Data Radio 323

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. Long meetings are deadly, so we like a tight agenda. Be punctual.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. Long meetings are deadly, so we like a tight agenda. Be punctual.

How To 156

How To Meeting Case Study Survey 156

Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR is always evolving. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 25, 2021

When considering a career in PR — or a pivot from another industry — size can matter. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. Smaller agencies are often less formal and can be less organized when it comes to personnel matters.

Agency 361

Agency Mobile Meeting Sports 361

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Therefore, we can take lessons and best practices from real-life brand managers to develop our unique professional brands. It can get you in the room.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Here are five areas to consider when pitching international media. . Proper translation — whether directly through a newswire distribution service or through a translation vendor like Gengo — can take up to several days to get back. So avoid English slang or acronyms that may complicate the copy. based publications.

Internal 323

Internal International How To Media 323

Deirdre Breakenridge

JANUARY 18, 2022

But I do believe LinkedIn is important, and it may be beneficial for me to have at least one of the big accounts (Twitter, Facebook) for professional use. To actually open up with one another without and despite any fear we may be feeling in the moment? An hour can go by and for him it will feel like only a few minutes.

Blogging 239

Blogging Ethics Social Media Privacy 239

PR in High Definition

MARCH 27, 2024

That was the first answer when panellists were asked about some of the common comms challenges faced in the cybersecurity sector. In fact, one of the panellists noted that, in his experience, a lot of companies don’t have a cybersecurity crisis comms plan in place until an incident actually occurs. Firstly, public perception.

Crisis 71

Crisis Internal International Crisis Communications 71

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

But as every agency or in-house PR person knows, there can be bumps in any relationship. The good news is that many problems can be avoided with a strong onboarding process at the outset. If a client is unreasonable, unprincipled, or abusive, that should be addressed and the relationship ended before it can affect team morale.

Pitching 156

Pitching Agency Communications Internal 156

ImPRessions - Crenshaw Communications

JUNE 8, 2021

While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. This is your opportunity to get to know a company better.

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Or, the social content strategy may lag behind trends.

Social Media 344

Social Media Strategy Media LinkedIn 344

Onclusive

APRIL 29, 2021

Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation. When you don’t yet have an answer, be honest about that.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

MARCH 8, 2023

What can smaller companies learn from these announcements? Rip off the band-aid Many large public companies are required to disclose workforce reduction plans at least 60 days in advance of actual layoffs. Others may opt for a longer timeframe for planning purposes. But sometimes, good companies have to share bad news.

Employee 182

Employee Viral Twitter Corporate 182