Cision

APRIL 29, 2015

An analysis of the article revealed the following: Of the more than 10 companies mentioned in the article, just Valeant had a negative PR Recall® score. An analysis of the article revealed the following: Of the more than 10 companies mentioned in the article, just Valeant had a negative PR Recall® score. Click to enlarge.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? That’s the perception. I was at a base and the issue was a construction project that had been broken out into several minor projects to keep it under a certain cost level.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Marketwired

JANUARY 26, 2016

Long story short, I ran into usability issues with their product that cost me hours of time I couldn’t spare that day since I was on a very tight deadline. By the time I was ninety minutes into a task that should have taken five minutes, frustration was turning into anger. [By Carrie Morgan of Rock the Status Quo ].

Brand 100

Brand Branding Customer Service Reputation 100

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ReimaginePR

JUNE 18, 2015

Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age. So, at the risk of making a gross generalization, the difference in perception seems clear: Ebola is a black, foreign stranger’s disease.

Airlines 120

Airlines Viral Government Local 120

Prohibition

JANUARY 7, 2022

A crisis, in relation to a business, is when an unexpected event occurs that could potentially have a negative effect on the business. Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. How do you define crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Benedict Nicholson, Head of Research and Editorial, NewsWhip. Follow Chris on LinkedIn.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JUNE 1, 2023

Get clear on the sentiment of conversations about your brand Understanding the sentiment (positive, negative, or neutral) behind what people are saying about your brand online is the next step in building a robust comms strategy, and social listening tools give you that capability. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 26, 2023

These sometimes-surprising match-ups bring each brand new audiences, new eyeballs and new opportunities to delight old and new customers. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

AUGUST 4, 2021

The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before.

Reputation 62

Reputation Company Engineering Banking 62

NewsWhip

JULY 29, 2021

And so there’s always opportunities for us to kind of come together and really put the best of both of our worlds forward for the clients we work with. You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American. Sentiment in the brand health equation | Jump to text.

Brand 78

Brand Branding Marketing Data 78

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. In the age of social media, an unhappy customer has access to a digital megaphone to share their anger, and most are only too happy to use it.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

The Hoffman Agency

JULY 23, 2019

At no point during that time has meaningful measurement of PR not been an issue. The AMEC Integrated Evaluation Framework is laudable as a theoretical model, but turning theory into practice is a challenge. I’ve worked for both PR generalists and tech-focused consultancies ; the issue remains the same. From 2 to 6?

Measurement 28

Measurement Insurance Insurance Reputation 28

PR for Anyone

JANUARY 30, 2024

Ashton sits with Christina to discuss the common issue of age stereotypes, emphasizing the detrimental impact of generational labels and the importance of breaking down these barriers. Her exploration into ageism began in her mid-50s when she looked in the mirror and realized the societal fear and negativity associated with aging.

Technology 130

Technology Study Social Media Resources 130

Mindful Marketing

JANUARY 14, 2023

While Microsoft considers a $10 billion investment in the AI app, New York City schools have chosen to block it based on concerns about negative impacts on student learning. The AI’s perception as both a sinner and a saint provide context for the important question: Does ChatGPT have ethics? Can we trust AI to be our moral guide?

Ethics 89

Ethics System Training Data 89