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Crisis case study: How to turn an employee lawsuit into a brand disaster

Agility PR Solutions

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

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Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. It is the responsibility of every employee communicator to deliver messages free from assumptions. Employee communicators often have context that their audiences don’t. What do I need employees to do? Adopt a new process?

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

Sword and the Script

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. The study suggests this viewpoint was even higher among sales and marketing types. “The

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New pair of workplace studies explores the power of teamwork

Agility PR Solutions

As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life, and a new generation of employees is awkwardly experiencing […] The post New pair of workplace studies explores the power of teamwork appeared first on Agility PR Solutions.

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Employees Concerned About Job Creation and Well-being

Institute for Public Relations

My agency conducts the Integral Employee Activation Index study annually with The Harris Poll to understand employee mindset and behaviors. Employees’ expectations about the issues their employer takes a stand on changed drastically. We just did a pulse check and the results stunned me.

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).