ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Only then can we understand where brand conversations and messages make sense. In the media business, we talk a lot about how brands can get into those conversations through advertising. Mobile ecommerce is booming, with 54% of millennial and 55% of GenZ shoppers saying social is their preferred channel for discovering brands.

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Trends Mobile Twitter Consumer 320

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

Storytelling 40

Storytelling Brand Branding Advertising 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

We’ve explored imaginative ways to frame narratives, take advantage of new social channels, ride the waves of change in tech PR, and more. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. More than ever, PR professionals are telling the stories ourselves.

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Construction Storytelling Tools B2B 182

5W PR

SEPTEMBER 25, 2023

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? These emotional ties lead to long-lasting relationships and advocacy.

Storytelling 78

Storytelling Brand Branding Consumer 78

Agility PR Solutions

JANUARY 8, 2024

Public relations is the craft of storytelling and relationship building. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand messages and narratives to target audiences. It’s the art of shaping and managing perceptions, fostering trust, and influencing opinions.

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Storytelling Media Relations Brand Branding 105

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

The Hoyt Organization

NOVEMBER 24, 2023

They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. Consequently, this shift necessitates a new narrative for public relations in 2024, where purpose-driven storytelling and authenticity take center stage. What Is Purpose-driven Storytelling?

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Storytelling Publicity Consumer Advertising 59

Onclusive

JULY 13, 2021

It’s about controlling the narrative. Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros.

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How To Biotechnology Case Study Leadership 370

5W PR

JANUARY 3, 2024

It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. A compelling narrative is essential in all these cases. Storytelling The power of storytelling can’t be overstated in this context. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. That narrative can place them on a pedestal of aspiration, innovation, or value alignment. These steps create an image of more than just a brand.

Trends 78

Trends Product Launch Ethics Travel 78

Presspage

OCTOBER 24, 2023

Public relations has become less about publishing press releases and more about creating engaging narratives that resonate with the audience. Control Your Narrative: Crafting Authenticity in the Digital Age In the digital realm, the narrative is not a monologue - it’s a dialogue.

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Analytics Digital PR Storytelling Local 78

5W PR

JANUARY 17, 2024

This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public.

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Publicity Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. That turning point became part of a narrative that perfectly captured the maturation of the audio content sector. It made the brand more interesting, and best of all, media loved it.

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How To Transportation Software Employee 310

Remote PR Jobs

AUGUST 31, 2022

Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand.

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Publicity How To Storytelling Construction 208

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

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Storytelling Communications Survey Case Study 129

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. We are operating in a world of narrative economics , and this is at the heart of the communications function: identifying the compelling idea, crafting the narrative and finding the right partner to tell the story with. People need great stories.

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Crisis Publicity Exercises Trends 464

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. “We updated the model so that it wasn’t just a list of tactics, but also activities, and what happens when you integrate them together. The model became much more strategic.” With earned media, “It’s about credibility,” she said. “If

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SEO Measurement Television Google 129

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. Authentic storytelling Influencers excel at storytelling.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

FEBRUARY 12, 2024

In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers. This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. A More Sophisticated Employer Narrative. Proof of Brand Values.

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Brand Branding Employee Case Study 135

Burrelles Fresh Ideas

MARCH 19, 2024

[SOURCE] How PR plays a role in helping the industry The travel industry stands as a captivating, expansive, and constantly evolving sector, where the impact of communication and public relations strategies holds immense sway over a brand’s business success.

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Travel Trends Tourism Transportation 90

5W PR

NOVEMBER 15, 2023

Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation. Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers.

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Strategy Marketing Ethics Mobile 78

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for.

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Creativity How To Storytelling Consumer 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories.

Consumer 88

Consumer Strategy Case Study Survey 88

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process. “We

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Storytelling SEO Community Engineering 329

Stern + Associates

MARCH 5, 2024

The answers to these and similar questions will breathe life into a key component of your company’s innovation story: why innovation is important to your brand and the company’s purpose, values and business goals. A few questions to consider when identifying your storytellers: What’s your CEO’s version of the story?

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How To Corporate Storytelling Conference 98

The Hoyt Organization

FEBRUARY 12, 2024

This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence. How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn?

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LinkedIn Publicity SEO Storytelling 58

5W PR

SEPTEMBER 19, 2023

As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly.

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Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. It’s bound to be a turnoff.

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Brand Branding Storytelling Video 173

5W PR

JANUARY 11, 2024

Brands are recognizing the importance of representing a wide range of ethnicities, body types, ages, genders, and abilities in their campaigns. Authentic storytelling Authenticity is at the core of PR efforts to redefine beauty standards. PR professionals leverage social media to create and amplify positive narratives around beauty.

Social Media 78

Social Media Consumer Storytelling Instagram 78

ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. There is a Search Engine Journal but no Sales Tech Journal.

B2B 156

B2B Journalism Enterprise LinkedIn 156

The Hoyt Organization

JUNE 24, 2023

Storytelling serves as pivotal means to exchange experiences and propagate knowledge throughout generations with ease and openness. In public relations, it has become a powerful tool used by organizations to convey their brand or message and engage with stakeholders.

Storytelling 59

Storytelling Publicity Tools Brand 59

5W PR

JUNE 12, 2023

They allow users to share captivating visuals and narratives of their travel experiences. Brands collaborate with social media influencers, who have amassed large followings, to promote destinations, accommodations, and travel experiences. This effectively turns them into brand advocates.

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Tourism Social Media Travel Marketing 88

Presspage

NOVEMBER 29, 2022

With the continuously growing expectations of the public, companies in aviation have now entered a new reality where more than ever they need their communications departments to take charge and protect their brand. They can often be faced with either having to handle multiple crises simultaneously or managing a so-called “ongoing” crisis.

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Storytelling Tourism Crisis Strategy 78

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Can you build a narrative arc that takes your audience on a journey that leads to the information you are conveying? Find the story behind the news. Build a story arc. Find employee voices.

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Employee Communications Storytelling Corporate 132