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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86
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These were the most engaged brand partnerships on Instagram in October

NewsWhip

Both beauty and technology posts also generated massive amounts of likes, from Will Smith’s collaboration with Fitbit to Shay Mitchell’s promotion of Tresemme. The “other” category included cars, television shows, sports, and music. Bugatti ran its own advertisements to promote the CHIRON Super Sport car’s arrival in London.

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Trend porn

Stephen Waddington

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155
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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Technology companies. Sports teams and organisations. Professional sports teams, leagues, and sports organizations often have PR departments that hire entry-level staff.

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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up? The media opportunities surrounding the Olympics extends well beyond the sports pages and reaches the full spectrum of media channels including fashion, lifestyle, music, and entertainment.

Sports 60
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113
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Visual Search of TV Broadcasts – Detecting Logos and Other Objects of Interest

PRSay

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).