Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Our broadcast monitoring service covers not only TV but Radio and podcasts as well. Why broadcast monitoring is still relevant today?

Radio 195

Radio Video Internal International 195

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. In college, I’ve challenged myself to move between various PR sectors.

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

But occasionally an organization will sign with a PR firm prematurely or in error. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

JULY 1, 2021

Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. Is independence a meaningful benefit or just so much PR? What does independence mean in PR? But what does the label really mean?

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger. In that case, the right PR team can help. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Or it would be siloed in the HR department, who never spoke with PR or communications. PR showcases workplace culture, credibly.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

How To 266

How To Agency Internal International 266

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. In the age of remote working, we all meet virtually.

Tools 295

Tools Software Survey Meeting 295

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Why do vendors in PR skip this part? Onward with this month’s PR tech sum. All this leaves me shaking my head.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. In a study by Determ , 46% of PR, Media and Comms pros said they used social listening as a data collection method over he last 12 months. This makes viewing and sharing your data insights with internal stakeholders easier.

Analysis 195

Analysis Media Trends Data 195

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

As PR professionals , we are meant to be experts in communication. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Internal communication should be as important as external comms.

Internal 193

Internal International Meeting Policies 193

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. For PR agency clients, “independent” can be a code word for small or affordable. But what does that really signify?

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. Industry awards are an important part of a PR strategy, especially for B2B brands. It’s important decide early which achievements, leaders, and stories you want to highlight.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. But there are many types of content that build credibility and leadership as part of a strategic PR program. Service Content. The most basic CTAs involve encouraging the customer to buy a product or service.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Even the smartest PR won’t prevent a backlash or a boycott.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

JULY 14, 2021

For more on how PR turns prospects into customers , see our earlier post. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. So, should PR teams use newswire services to push news out? Probably not.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Most of all, we’re a strategic resource for internal and external clients. And it’s true that many PR firms have reprioritized their service offerings. PR people far outnumber working media.

SEO 227

SEO Agency Reputation Policies 227

Presspage

JANUARY 23, 2024

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

Agility PR Solutions

FEBRUARY 14, 2022

A new survey of journalists from European independent agencies network Fincom Alliance investigates the real and perceived impact of the pandemic on both companies and media operating in and around the financial services sector.

Financial 144

Financial Communications Survey Media 144

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Service members cited a range of different communications skills they use on the job. Many graduates, especially in smaller services such as the U.S.

Public Affairs 86

Public Affairs Communications Radio Television 86

Wadds Inc.

MAY 4, 2023

And we are committed to building what I hope will become Africa's first truly global communications services company,” said Ayeni. BHM is a case study of building a successful agency and professional services organisation in the public relations market. A report on the African PR industry is planned for publication later this year.

Financial 98

Financial Agency Publicity Case Study 98

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JUNE 7, 2019

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. As we know, that couldn't be further from the truth.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 125

Software B2B Pitching Data 125

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319

B2B Company SMB Automotive 319

The Stalwart Blog

DECEMBER 28, 2022

Thanks to Gina Moravec and Internal Comms Pro for having me on their recent webinar along with Corporate Communications Extraordinaire John C Brown to talk all things Crisis Communications and how focusing on engaging employees is Priority One!

Crisis Communications 88

Crisis Communications Crisis Communications Employee 88

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78