Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 84

SEO Mobile Engineering Ethics 84

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. B2B Sales & Marketing Exchange (August, Boston). They can also build credibility and visibility for their brands by taking a booth.

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Here are some of those phrases that should be erased from a PR specialist’s vocabulary. . PR is all about building connections, especially with media. We can definitely generate XX earned media placements. Why bother? Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. Talkwalker is an audience intelligence tool with a free alert tool that rivals Google Alerts. Then click “Create Alert”.

Brand 62

Brand Branding How To SEO 62

Agility PR Solutions

OCTOBER 11, 2022

The way you advertise or manage the SEO of your website is evolving. The tools used by product managers, marketers, and SMBS are constantly getting better. The new wave of MarTech is rapidly growing and could cause some of us to be completely out of the market. But in the meantime, we should by no […].

SEO 92

SEO Advertising Advertising Tools 92

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. One reason is that PR is more relevant—and valuable—than ever. PR drives SEO.

Mobile 100

Mobile SEO Reputation Web 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum].

Blogging 153

Blogging B2B Software SEO 153

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. We’ve had to adopt new tools to work virtually. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward.

Tools 175

Tools How To Agency SEO 175

5W PR

APRIL 11, 2022

That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Yet this tool is often overlooked. Plenty of companies aren’t sure how to integrate public relations into their marketing efforts and haven’t fully grasped the benefits of PR to a business.

Publicity 97

Publicity SEO Engineering Tools 97

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 92

Social Media Marketing Media Storytelling 92

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. PR professionals work to cultivate positive relationships between their clients and the public. PR aims to establish and maintain trust with the target audience.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 130

SEO Content Marketing Marketing Software 130

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. PR drives SEO. PR drives SEO. Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I also know how PR agencies can compete and tap into new budgets. There is no silver-bullet in PR measurement.

How To 180

How To SEO eBook Measurement 180

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes.

Google 133

Google Guidelines SEO Reputation 133

The Hoyt Organization

OCTOBER 24, 2023

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization.

Marketing 90

Marketing SEO Google Advertising 90

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate.

SEO 100

SEO Software Resources Newspapers 100

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. But we’re going to see the biggest impact for SEOs. What does it mean for SEO and marketers? Through this feature, you can refine it more at lightning speed.

Trends 62

Trends SEO Viral Social Media 62

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. Measurable results Paid advertising offers robust analytics and measurement tools. What is paid advertising?

Advertising 78

Advertising Advertising Exercises Measurement 78

Solo PR Pro

FEBRUARY 6, 2024

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Understanding Audience Behavior PR professionals can use advanced analytics tools to gain deep insights into their target audience's preferences and behaviors.

Data 52

Data Strategy Publicity Handbook 52

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 175

Software SEO Company Tools 175

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

5W PR

FEBRUARY 12, 2024

In the digital age, the tools of PR in digital marketing have gone high-tech. PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60