Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

Melissa Agnes

SEPTEMBER 26, 2014

What are some share-worthy articles you’ve read in the last couple of weeks? In this episode of The Crisis Intelligence Podcast, Chris answers the questions that always seem to be on everybody’s mind, such as: how to determine your baseline to be able to monitor and understand sentiment and social activity escalation in a crisis?

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. The human element in PR is invaluable.

Publicity 93

Publicity Ethics Analysis Data 93

Cision

OCTOBER 25, 2016

What I want to do in this piece is share how companies use social media monitoring. Sentiment Analysis. This is the basis for sentiment analysis: find a way to monitor unseen feedback and contextualize the language to understand how people perceive you. Social feedback is hardly so neat or easily resolved.

Social Media 120

Social Media How To Media Customer Service 120

Contently - Strategy

OCTOBER 18, 2022

Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. They’re afraid they might do it wrong or of what they might find. Lack of resources. “Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.”

B2B 94

B2B Company Survey Enterprise 94

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. It takes time to build a brand, a voice, etc. Similarly, “Instagram” and “Facebook” are not social media skills.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

NOVEMBER 22, 2022

Here’s what that looks like graphically: (click the image for a better-quality graphic in higher resolution). Here’s what that looks like graphically: (click the image for a better-quality graphic in higher resolution). What’s up with earned media attribution? PR is a broad discipline. The last interaction?

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What are some examples of public relations? Third, all ChatCPT answers are in quotes and are verbatim. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 147

Survey Software B2B Pitching 147

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. The typical PR agency toolkit can be quite comprehensive, depending on the specific agency’s areas of focus.

Agency 51

Agency Measurement Resources Report 51

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 As an agency and for the companies we work with, first and foremost, flexibility is key as we navigate a situation that is changing minute-by-minute.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Beyond PR

MAY 10, 2018

While this article isn’t specifically about sexual assault and harassment, I do want to use this as a recent example of how important monitoring conversations online is for any business. Waiting until a trending topic (like #MeToo) explodes simply doesn’t enable a brand time to scramble to its defenses, if necessary.

Media 45

Media Trends Journalism Technology 45

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. What is a measurement framework? Engagement: You’ve got press coverage — now what?

Measurement 396

Measurement Data Hotels Viral 396

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height.

Marketing 60

Marketing Study Survey Content Marketing 60

Mindful Marketing

JANUARY 26, 2017

Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. This means we can measure impact, like article referrals and social shares.” We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Having worked both sides of the desk has given me a better understanding of what reporters want and need. Jack Jacobs , a reporter with Richmond BizSense , echoed that sentiment. Make yourself a resource to reporters.

Report 170

Report Local Media Pitching 170

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. What does that mean? For the most part, they still are silent. I think it suggests a general lack of R&D among the traditional technology providers in PR.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

OCTOBER 27, 2020

It endeared the brand name to a generation of reporters, who like the rest of us at the time, were trying to figure out social media. In 2011, the company set out to make PR the business model, though it still provides tools and resources to journalists. The final result doesn’t always work as smoothly as intended.

Pitching 86

Pitching Media System Tools 86

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

OCTOBER 6, 2020

At least that’s what it says on paper. SEMrush said, “Prowly will continue to operate as a stand-alone brand, but it will also be tightly integrated into the SEMrush ecosystem.” The scope is completely up to you – search terms are not limited to tracked themes and brand drivers. Let’s just hope 2020 ends on December 31 st.

Software 176

Software SEO Company Tools 176

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Does your brand’s volume of coverage necessitate artificial intelligence?

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

APRIL 27, 2019

So, what’s PR to do about it? The State of the Media report by Cision was released this week and provides a window into what’s on the minds of reporters. More than 1/3 of journalists globally publish more than seven articles a week”; and “42% of respondents work on stories no more than a day in advance.”. Volume of work.

Survey 92

Survey Journalism Study Pitching 92

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

JULY 17, 2018

What is Artificial Intelligence? AI includes popular terms such as machine learning, deep learning, natural language processing, natural language generation, and image recognition, all of which give brands the power to drive unparalleled productivity, profitability and performance. Things just work, better.

Marketing 41

Marketing How To Technology Resources 41

Journalistics

DECEMBER 16, 2013

What are you hoping to achieve as the result of getting the entire organization to rally around the communications strategy? Your public relations program may support this sale need for more qualified leads, but it may also serve to generate results in the terms of brand awareness or impressions. What’s your game plan?

Strategy 52

Strategy Communications How To Measurement 52

Remote PR Jobs

SEPTEMBER 25, 2023

The Associated Press has followed suit, using AI to create articles on minor league and college sports in addition to company earnings. If we’re going to modernize PR, we should start by correcting these AI wrongs: Most AI-branded solutions don’t have much, if any, AI under the hood.

Industry 100

Industry Publicity Data Technology 100