Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

Twitter 100

Twitter Consumer Newspapers Social Media 100

HMA Public Relations

AUGUST 17, 2023

Rebranding campaigns rely on a number of communications disciplines to execute effectively. Read more on refreshing your organization's image in this blog post from Scott Hanson.

Blogging 73

Blogging Communications Twitter Publicity 73

HMA Public Relations

MAY 18, 2023

With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!

Sports 94

Sports Publicity Reputation 94

Prowly

MARCH 2, 2022

However, there comes a time when your current branding no longer works for your business… And here comes rebranding, a marketing strategy that creates a new identity for an existing entity […]. The post Successful Rebranding: Campaign Examples & PR Tips appeared first on Prowly Magazine.

Examples 104

Examples Strategy Brand Branding 104

Agility PR Solutions

DECEMBER 9, 2020

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. A rebrand should be no different. There’s much more to rebranding than simply changing a logo or the font of your company’s name.

Brand 174

Brand Branding Marketing Consumer 174

Cision

AUGUST 22, 2017

Read on for some insight into how to rebrand a global company. Knowing When It’s Time for a Rebrand. Recently, we launched our IPO and realized that this was the ideal time to rebrand Cision. While every global brand will have a different approach for a rebrand, here’s what worked for us. Clearly State Your Vision.

Company 267

Company How To Employee Customer Service 267

5W PR

JANUARY 4, 2020

Rebranding is a challenging and exciting point in a brand’s lifetime. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products. Get Creative Juices Flowing.

Brand 148

Brand Branding How To Employee 148

Agility PR Solutions

JUNE 13, 2023

Rebranding keeps a company in the public eye. In the same way as a fresh lick of paint in your favorite room, […] The post Revamping your rebranding: 4 PR tips for a successful company refresh appeared first on Agility PR Solutions.

Company 85

Company Trends Brand Branding 85

Buchanan PR

JULY 25, 2023

While rebranding can be a powerful tool for rejuvenation and growth, it also carries substantial risks, as exemplified by previous rebranding efforts from other major companies. Although it garnered initial attention and excitement, the rebranding encountered criticism and skepticism from users and investors alike.

Twitter 78

Twitter Instagram Internal International 78

HMA Public Relations

JULY 22, 2021

Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.

Leadership 104

Leadership Crisis Company 104

HMA Public Relations

MARCH 30, 2023

With Pepsi's recent visual overhaul of the brand, Justin Liggin is recapping some of the most successful rebrands of all-time from motorcycle manufacturers to toy brands. Learn more in this blog post!

Blogging 62

Blogging Brand Branding 62

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. A rebranding can be part of a smart strategy for moving past a reputation crisis. Here are some of the top reasons not to rebrand. To distract from internal problems.

Crisis 136

Crisis Airlines Reputation Internal 136

PR in High Definition

FEBRUARY 25, 2022

And yet, at the start of the year, we heard about the company’s rebrand to Meta with a renewed focus away from social media and toward what is known as the metaverse (check out our previous post on the metaverse to find out more). Moving with the times – why companies rebrand.

Reputation 62

Reputation Exercises Employee Facebook 62

PR in High Definition

JULY 27, 2023

With very little prior warning, Twitter announced last weekend that it would be rebranding to ‘X’ with immediate effect. Therefore, his desire to rebrand and move away from the old Twitter in many ways is understandable. As such, for such a groundbreaking and monumental effort, perhaps a rebrand was the only way to go.

Twitter 62

Twitter Reputation Banking Retail 62

Agility PR Solutions

DECEMBER 17, 2020

Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly. The post Dunkin’s sweet rebrand: Here’s what they did right—and why some brands fall short appeared first on Agility PR Solutions. The firm’s research found that […]. The firm’s research found that […].

Brand 156

Brand Branding Survey Creativity 156

PR in High Definition

NOVEMBER 30, 2023

Yes, chatbots are undergoing a rebrand. Perhaps as 2024 continues, and AI’s rebrand becomes more streamlined, the lines will blur between how we treat other humans and how we speak to chatbots. The post “Can I just speak to a real person, please?” – the rebrand of the chatbot appeared first on Firefly Communications.

Banking 71

Banking Software Employee Study 71

ReimaginePR

AUGUST 15, 2016

Rebranding isn’t for the faint at heart. So they re-adjust, refocus and rebrand to better reflect what the market wants. So they re-adjust, refocus and rebrand to better reflect what the market wants. Keep things on track during your rebrand with this helpful resource. Pinpoint Why You Need a Rebrand. Click Here.

Employee 120

Employee Social Media Education Brand 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Rebrands are almost always tricky, but they can pay big PR dividends. For Weight Watchers , which also rebranded this week, the challenge is heftier. The rebrand drew a harsh reaction from some dietitians and body-positive advocates. The post How To Execute A Rebrand appeared first on Crenshaw Communications.

How To 101

How To Viral Advertising Advertising 101

Agility PR Solutions

SEPTEMBER 13, 2021

Back in January, the social media platform announced a broad rebranding campaign which includes a new font as part of it. The post Twitter rebrand showcases effective social listening for reputation management appeared first on Agility PR Solutions. Aside from the […].

Twitter 78

Twitter Reputation Social Media Media 78

The Hoyt Organization

SEPTEMBER 21, 2023

The resulting infusion of services, expansion of service capabilities and the geographical expansion, demanded a rebranding of the company. This was to become the first phase of our rebranding efforts, and the launch of the ‘new and improved branding. More than 250 responses were received from the trade show.

Real Estate 52

Real Estate Company Trade Shows Conference 52

The Hoyt Organization

SEPTEMBER 19, 2023

When the decision was made to rebrand, the client’s primary concern and objective was that Ten-X quickly and effectively permeate the marketplace. Results From July 2015-June 2016, despite a significant name change and 100% rebrand, the program maintained the company’s media dominance. articles per day for the tech start-up.

Real Estate 52

Real Estate Industry Customer Service Course 52

Ronn Torossian

OCTOBER 31, 2018

The post What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue appeared first on 5WPR CEO Ronn Torossian Founder's Blog. . “Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time, the brand has always been characterised by a much larger tissue size, which is both […].

Consumer 150

Consumer Brand Branding Blogging 150

Communications Conversations

FEBRUARY 20, 2020

Last week, Andersen Windows & Doors (AWD) unveiled its new rebrand to the world. And, from what I can tell, I don’t see any paid amplification at play (which seems odd, given how big of a rebrand this was for AWD, but whatever; budgets may have been tight). But, AWD employees are the ones who made this rebrand come to life.

Social Media 107

Social Media Employee Media Video 107

Institute for Public Relations

DECEMBER 6, 2022

The post Protected: Race in the PR Classroom Rebrands for 2023 appeared first on Institute for Public Relations. There is no excerpt because this is a protected post.

Publicity 52

Publicity Education 52

Agility PR Solutions

FEBRUARY 23, 2020

The post Best Diversity & Inclusion Campaign: Flowers Communications GroupCG amps up financial services diversity awareness in superb campaign rebranding effort appeared first on Agility PR Solutions. Within the Federal Reserve System alone, we have seen only one African American and seven women as presidents in its 105-year history.

Financial 148

Financial Banking Communications System 148

Ronn Torossian

JANUARY 12, 2022

Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.

Brand 195

Brand Branding Company Strategy 195

5W PR

JULY 6, 2019

Sometimes rebranding is just the thing to breathe new life into your business; here are three signs you’re ready for your next chapter. If your brand’s image is in the doghouse, you might be ready to seriously consider undergoing a major rebrand. Of course, the success of the rebrand will depend on the severity of the incident.

Television 60

Television Travel Consumer Brand 60

Agility PR Solutions

FEBRUARY 7, 2019

If you managed to survive the golden hour, now you are probably thinking about rebranding as a way out. When brand image is tarnished, rebranding is an excellent way […]. The post How to successfully rebrand after a painful company PR crisis appeared first on Agility PR Solutions.

Crisis 75

Crisis Company How To Brand 75

PR Matters

MAY 5, 2014

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR. spin what is spin what is PR rebranding vindication of public relations'

Publicity 100

Publicity 100

PR Matters

MAY 5, 2014

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? Uncategorized rebranding spin vindication of public relations what is PR what is spin' To read the article in full, just click here.

Publicity 100

Publicity 100

Agility PR Solutions

OCTOBER 14, 2018

The post PR rebranding—here’s your guide to a successful brand reboot appeared first on Agility PR Solutions. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world.

Brand 98

Brand Branding Publicity Analysis 98

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 183

Social Media Video Strategy Brand 183

HMA Public Relations

JUNE 18, 2020

The post Rebranding in the push for racial equity appeared first on HMA Public Relations. Brands like Aunt Jemima have been reevaluating potentially problematic policies and products after being under scrutiny for racial stereotyping. Read more from Annelise about how these brands deal with racial scrutiny.

Policies 53

Policies Brand Branding Publicity 53

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Read on to learn how you can tell your best rebranding story. . If your employees don’t understand or identify with your rebrand, no one else will.

Communications 69

Communications How To Telecommunications Employee 69

Agility PR Solutions

SEPTEMBER 10, 2023

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape.

Instagram 188

Instagram Social Media Facebook Marketing 188

HMA Public Relations

JULY 31, 2019

Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB […] The post When should a company rebrand? appeared first on HMA Public Relations.

Company 43

Company Brand Branding Publicity 43

Prowly

JANUARY 24, 2024

Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. You’ve probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. So is Twitter finally dead?

Twitter 104

Twitter Blogging Industry Trends 104