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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

According to Front Office Sports , the singer’s influence translated into an estimated $331.5 million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. Leading up to the Chiefs’ AFC title victory over the Ravens on Jan.

Sports 86
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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Anyone working in culture, entertainment, sports, and travel made cuts. Print and events have ceded to digital. The pandemic has also reset how we think about many of the operational areas of business including offices, travel, and technology. When the economy does turn, it will be quick, as sectors reopen.

Agency 171
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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up? The media opportunities surrounding the Olympics extends well beyond the sports pages and reaches the full spectrum of media channels including fashion, lifestyle, music, and entertainment.

Sports 60
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What is media relations in public relations?

Landis PR

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. By Robin Carr .

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5 Ways to Score a Winning Media Tour

PRSay

So we targeted Hispanic sports and entertainment media and leveraged Spanish speaking drivers, which we knew would immediately attract the interest of our desired audience. Connecting sports and technology – two strong passion points for the fan base – guarantees interest. 3. If you have a great venue, use it!

Sports 60
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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

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4 Brands Running Successful Brand Journalism Programs

Cision

With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. For technology brands like Verizon, finding a way to connect with audiences through a product can be difficult. Empower your employees and share the good that they are doing for your organization.