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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

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Spotlight on a Solo PR Pro: Meet Pennie Rorex

Solo PR Pro

From hospitals to county fairs For 20 years, Pennie planned, managed, and executed Emanuel Cancer Center’s annual Women’s Cancer Awareness event. Her work on healthcare legislation led to a PR and marketing career in the hospital industry. In fact, a good chunk of Pennie’s career was spent in healthcare marketing and PR.

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4 Awesome Alternatives to Press Releases

Critical Mention

Since the press release was born in 1906, its purpose hasn’t changed–to spread important news. Today, PR pros know that journalists at top publications receive hundreds of press releases a day, many of which get deleted without ever being read. Ask yourself, “Who’s going to care about what I have to say?”

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Healthcare Public Relations

Presspage

Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. A major development in a vaccine, for example, is difficult to communicate to the general public. A major development in a vaccine, for example, is difficult to communicate to the general public.

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The Power of an Online Newsroom

Presspage

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. And, it should be consistently incorporated into every company announcement and press release again and again.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

How many clinics, hospitals, and healthcare offices are in your local area alone? Illinois, a small Midwest state, has 140 hospitals, Texas has 369, and the U.S. Those numbers are just hospitals, not clinics, not offices, not private practices. has a total of 3,929.