ImPRessions - Crenshaw Communications

APRIL 18, 2017

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Instead, boil it down to three simple steps.

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Skype Conference Agency Product Launch 136

ISEBOX

SEPTEMBER 15, 2016

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”.

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Skype Sports Writing Examples 70

Cision

SEPTEMBER 8, 2016

What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. Pitching, press releases and other “traditional” PR tactics can – and should – be used to amplify your content’s reach. Take your commitment one step further by contributing to a mastermind group.

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Content Marketing Marketing Skype Enterprise 84

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

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Real Estate Skype Radio Pitching 290

Shift Communications

MARCH 8, 2016

Suggest a Skype here and there. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. If there’s a chance to meet in person, jump on it! That facetime goes a long way in making a real, lasting relationship.

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Skype Creativity Education Construction 60

PR Breakfast Club

JUNE 29, 2014

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. Through a Monthly Vantage Activity, all employees participate in engaging and entertaining activities via Skype. This strategy paid off with interest from TIME Magazine, NPR and Bloomberg.

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Employee Skype Agency Internal 48

Waxing UnLyrical

MARCH 30, 2011

There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail. When pitching stories to journalist, a voice mail will never work. Image by ixographic via Flickr, CC BY-NC-ND-2.0.

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PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

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Pitching Skype Healthcare Guidelines 130

Cision

MARCH 14, 2016

When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. In late 2015, Microsoft rolled out Skype Translator. So, how do you do this with your brand? Think visually. “In

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Storytelling Skype Energy Software 120

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Mark Schaefer and Tom Webster connect via Skype to record each episode of The Marketing Companion, and they each use a computer and mic.

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Skype Software Analytics Interviews 120

Cision

AUGUST 15, 2015

Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. Well, besides adding the ability to record more than one person at a time, they allow you to incorporate other sounds into your recording, like music or Skype calls, and simplify and provide better control over the post-production process.

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Tools Skype Software Content Marketing 120

PR Job Coach

OCTOBER 31, 2013

You can accomplish both tasks using the video function on your smart phone or other tools such as Skype for the desk top or Google+. Even if your contribution is a successful pitch to a journalist, provide the link to the actual story. If you do not have a YouTube channel create one. Don’t Forget School.

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How To Skype YouTube Construction 247

Shift Communications

OCTOBER 11, 2017

If you know the reporter, their likes/dislikes, and have the right pitch to share with them, they don’t care that you’re not sitting across the street. For those weekly calls or one off campaign conversations, make sure to use the video component of GoToMeeting or Skype. Good story telling has no geographical limits.

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Trends Skype Meeting Policies 74

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Billboards + Geofencing – Geofencing is a digital ad technique within a small geographical area, usually a five-mile radius or so.

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Communications Pinterest Reddit Radio 79

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Schedule Skype or video calls periodically to add a more personalized touch. Target with content. To expand into other areas, demonstrate your credibility with content that serves their interest.

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