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How to Maintain Relationships With Journalists During the Pandemic

PRSay

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

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Coronavirus Has Changed the Media — and Those Changes Are Here to Stay

PRSay

There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. That strategy won’t do much to advance your cause and make new friends. Attitudes shift about virtual interviews.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. Misguided media relations strategy. Lack of preparation for a media interview.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Let the agency handle all media relations.

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The Relationships You Must Commit to for Content Marketing Success

Cision

What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. Pitching, press releases and other “traditional” PR tactics can – and should – be used to amplify your content’s reach. Take your commitment one step further by contributing to a mastermind group.

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Is Voicemail Dead?

Waxing UnLyrical

Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

The secret sauce of media relations is developing real connections with other people – reporters, clients, peers and colleagues. Suggest a Skype here and there. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. Relationship Building.

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