Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Boost SEO Performance with video marketing. Boost SEO Performance with video marketing.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Before you share coverage, you need to get coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

Survey 99

Survey Industry Leadership Study 99

Rock the Status Quo

JUNE 30, 2015

Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. For the SEO nerds among us, this is a topic of interest. If you don’t care about SEO, skip this part. Brilliant, even.

LinkedIn 100

LinkedIn Brand Branding SEO 100

ReimaginePR

SEPTEMBER 26, 2016

Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. SEO is important, and should be considered carefully. Remember that producing content that serves your customer is the most important thing you can ever do for SEO. Use Influencer Marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. But a lot of them stuck it out.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing.

Survey 60

Survey System Trends Small Business 60

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. percent close rate. What worked for you yesterday may not work tomorrow.

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

OCTOBER 9, 2019

Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . High-performing hashtags like those will help increase your social media and brand visibility. Use encouraging language in your copy to get the conversation started on social media.

Social Media 75

Social Media Marketing Media Instagram 75

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t When was the last time you pitched online radio? SEO and Storytelling — a Dynamic Duo. For example, Search Engine Journal recently published “ Brand Storytelling 101: The Essential Elements.”.

Radio 60

Radio Storytelling SEO Media 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

MARCH 3, 2020

As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. PR takes on content and SEO duties. “PR

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Burrelles Fresh Ideas

JULY 25, 2023

And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here. For all your monitoring needs, request a demo to see how we can help.

Tools 75

Tools System How To Software 75

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

PR 20/20

FEBRUARY 6, 2020

Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. “Content marketing will revolve more around individuals and storytelling components.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. We love email,” GE’s Chief Storyteller told us. “It At the end of the course, they included an optional exam. B2B Tech Leaders Have Mastered the Product Story.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. We love email,” GE’s Chief Storyteller told us. “It At the end of the course, they included an optional exam. Should’ve been, really. All of them passed.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

JUNE 4, 2019

Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%). b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive. Press release distribution services.

Software 108

Software Reddit Marketing Survey 108

Contently - Strategy

JANUARY 2, 2019

Perform an SEO analysis and craft an SEO strategy. Sometimes it’ll be a pitch deck that tells the story of your company. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge. I highly recommend you check it out. The seven key components are: 1. Conduct a gap analysis.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

The Proactive Report

JANUARY 30, 2015

Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Also see PR and Storytelling; Off Script No. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Contently - Strategy

JULY 31, 2019

At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly Ideation just means pitching or brainstorming. and Chartbeat if they’re interested in their audience metrics. ”).

Content Marketing 111

Content Marketing Marketing Media SEO 111