5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. One place to start looking is Pinterest, especially group boards.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Bad Pitch Blog

AUGUST 13, 2012

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. And since most everyone likes to publish minty fresh content, the pitches are ignored.

Pitching 71

Pitching Digg Pinterest LinkedIn 71

The Proactive Report

OCTOBER 12, 2015

Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

MARCH 17, 2014

Why: In this guest post for WUL, Ancita Satija explores the impression HCL Technologies made on her – and countless otherse – through a social media-based recruitment campaign. Using Pinterest & Secret Pinboards For Media Pitching. Why: How can you make your pitches stand out from the crowd?

Pinterest 76

Pinterest Small Business Resources Pitching 76

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law. Agencies Content Marketing Social Media' Right where it counts!

Blogging 194

Blogging Agency Social Media Content Marketing 194

ImPRessions - Crenshaw Communications

MAY 3, 2017

Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output. And exposure to eager PR students helps fill the new hire or intern pipeline.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

JUNE 21, 2013

Pitching journalists on Twitter. If you are a regular here at #WUL, you’ll know that I created the hashtag #measurePR and founded and curate a chat of the same name, focused on PR (and social media) measurement. Live-tweeting from events, using a hashtag that has been set up for the event, or creating one from scratch.

Twitter 98

Twitter How To Pinterest Tools 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Start a Pinterest or other file of good PR ideas and look at it often. Remember Vine? Do know that you don’t always need a Big Idea.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Social Media Straits. As hubs of interaction, knowledge, and networking, it’s no wonder that events produce an abundance of social media chatter.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. State of Media ). 16) Pitch in the morning. . Social Media Marketing Statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

Norton's Notes

JULY 12, 2016

There should be a strong correlation between what your LinkedIn profile is saying and what the rest of your professional social media is saying. This isn’t Twitter, Facebook or Pinterest. Immediately pitching to connections. Talk is cheap – say something original and interesting about yourself.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Hustle and pitch. What are you looking for? Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. So, it wasn’t too unusual that I attracted a hybrid social media-content-PR role when I returned to New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Manage multiple social media accounts from a single “compose box” with Sendible. The site allows you to create and publish posts in advance – including photos and video on Facebook, Twitter, Google+, Pinterest and blogging sites, from one dashboard. Get a handle on your social media with Self-Control.

Tools 168

Tools Pinterest Exercises Social Media 168

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. to identify harder-to-find email addresses.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. to identify harder-to-find email addresses.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. to identify harder-to-find email addresses.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media 99

Media B2B Groups Conference 99

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Rock the Status Quo

MARCH 13, 2015

Consistently give them a PRE-SIZED SOCIAL MEDIA IMAGE they can post and link to the content! How many of your competitors AREN’T taking this small step of creating visual sound bites for their blog posts and social media shares? If LinkedIn is your primary social media platform, size it appropriately for LinkedIn.

Agency 100

Agency Social Media Pinterest Twitter 100

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

Cision

SEPTEMBER 8, 2015

Email conversion rate is three times as high as social media. Because email is one of the few platforms that delivers a one-to-one message from sender to recipient, its mechanism is more effective than social media to communicate with people. Social media has an important place in the a marketing and communications mix.

Communications 120

Communications YouTube Pitching Pinterest 120

Beyond PR

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 57

How To Instagram Social Media LinkedIn 57

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Pitch bloggers. Pitch reporters.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Pitch bloggers. Pitch reporters.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Pitch bloggers. Pitch reporters.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn).

Agency 113

Agency SEO Social Media Pinterest 113

5W PR

MAY 6, 2019

Pitching to journalists. Another way Twitter is excellent for PR is how easy it is to integrate photo-sharing via Instagram, tweeting Pins from Pinterest, and sharing posts from Facebook. Retweeting, ad nauseam, content from other users who reference the firm. ? Here are some ideas: Using Twitter Lists Strategically. Integration.

Twitter 68

Twitter Tools Publicity Pinterest 68

Beyond PR

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Hustle and pitch. What are you looking for? Do they use Facebook ads?

Real Estate 57

Real Estate How To Web Case Study 57

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? What’s the biggest challenge of this tactic?

Corporate 100

Corporate Leadership Brand Branding 100