Waxing UnLyrical

MAY 19, 2014

Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. That’s the theme of this week’s roundup. Why: Daniel Newman explains why it is more important than ever to focus on telling a story that resonates with your buyers on a personal level… that adds value.

Customer Service 72

Customer Service Resources B2B Facebook 72

Waxing UnLyrical

JUNE 23, 2014

This week’s roundup features seven posts from around the web that show why exactly content rules. Kaarina Dillabough shares her personal reflections on today’s online content. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Monday Roundup: Content Rules is a post from: Waxing UnLyrical.

Resources 79

Resources Web LinkedIn Social Media 79

Waxing UnLyrical

JULY 21, 2014

The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. This week’s roundup features seven posts from around the web that focus on context. Monday Roundup: Context is a post from: Waxing UnLyrical.

Community 78

Community Customer Service Resources Web 78

Waxing UnLyrical

APRIL 28, 2014

This week’s roundup features seven posts from around the web that dare you to challenge the status quo. Why: Regardless of their background, some people reject personal branding because it seems to go against their values. Why: In this new age of technology, computer programs are being used to “suggest” behavior.

Small Business 75

Small Business Travel Resources Creativity 75

Waxing UnLyrical

NOVEMBER 24, 2014

Why: In this very personal WUL post from 2010, I take a look at what, for me, makes Thanksgiving remarkable. Why: Grattitude shouldn’t be isolated to one day a year. Thank you for being part of the WUL community, and a blessed Thanksgiving to our U.S. Wouldn''t you like to be in her kitchen?

Community 70

Community Facebook Resources Web 70

Waxing UnLyrical

AUGUST 19, 2013

This week’s roundup includes seven posts from around the web that will reassure you that seeing is believing. Personal time versus social media time: Something has to give . Why: Kaarina Dillabough explains why what people see when you speak may be more important than what you are actually saying.

Resources 77

Resources Web Social Media LinkedIn 77

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. Why: Geoff Livingston is one of the earliest bloggers I personally am friends with. Wouldn''t you like to be in her kitchen?

Blogging 70

Blogging Knowledge Base Resources SEO 70

Waxing UnLyrical

DECEMBER 15, 2014

In this very personal WUL post, I examine lessons in silence taught by my grandfather. Why: Lessons can only be learned when you take control of your life. Kirk Hazlett reflects on why making plans and taking action is imperative to personal growth. Monday Roundup: Lessons Learned is a post from: Shonali Burke Consulting, Inc.

Web 72

Web Community LinkedIn Google 72

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan. Wouldn''t you like to be in her kitchen?

Web 73

Web Creativity Blogging LinkedIn 73

Waxing UnLyrical

AUGUST 26, 2013

That’s what this week’s roundup focuses on. Why: Deirdre Breakenridge shares three secrets that she’s personally used to keep her PR career moving forward. Monday Roundup: Moving Forward is a post from: Waxing UnLyrical. Wouldn''t you like to be in her kitchen? Now it’s your turn!

Wikipedia 72

Wikipedia Resources Content Marketing LinkedIn 72

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Kirk Hazlett relays a personal anecdote that illustrates how a simple change in attitude can have a huge impact. Wouldn''t you like to be in her kitchen?

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. This 7-Step Guide Will Help You Create An Authentic Personal Brand. Wouldn''t you like to be in her kitchen?

Brand 40

Brand Branding Film Web 40

Waxing UnLyrical

SEPTEMBER 22, 2013

Normally I’d be wishing you a “Happy Monday” (because we pretend there is such a thing) and getting you started on your weekly roundup. How long will that be? But I do know that we will be back just as soon as possible. Wouldn''t you like to be in her kitchen? I don’t know.

LinkedIn 89

LinkedIn Google Corporate Community 89

Waxing UnLyrical

MAY 4, 2015

However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup. Training, Networking and Developing Your Personal Academy. Finding a PR Firm Isn’t the Piece of Cake it Used to Be. and It Shouldn’t Be. Wouldn't you like to be in her kitchen?

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

APRIL 25, 2016

We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work. So, for today’s roundup I thought we’d take a look at the impact that peers, mentors, teachers, and more can have on our lives. Mentoring Matters. ” 2.

Banking 40

Banking Training Writing LinkedIn 40

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Why: “Our goal is to find the personal stories behind the numbers. Wouldn''t you like to be in her kitchen?

Internal 40

Internal International Case Study Web 40

Waxing UnLyrical

JUNE 22, 2015

Why: “Email is inextricably woven into the way we do business – in essence, it’s the database of our personal and professional lives,” says Dan Hanrahan , as he explores why your email signature “is one of the richest, yet untapped, branding and demand generation tools.” Wouldn't you like to be in her kitchen?

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Either way, the tips on evaulating content in any of today’s roundup posts might help you move from “meh” to “yeah! Wouldn't you like to be in her kitchen? ” 3. ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different. It’s not a pitch, it’s a person. Wouldn't you like to be in her kitchen?

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. Why: “It’s because if you care about it — and you understand it — then you will be rich. But if you just dump it on someone else’s lap, then you will be poor.

Analytics 40

Analytics Interviews Google YouTube 40

Waxing UnLyrical

OCTOBER 31, 2014

We are still working on a few things in the back-end, so for the moment, I can’t tell you exactly what the publishing schedule will be. I can tell you we’re definitely getting back to the Monday Roundups from next week, as well as at least one other post a week. For now, it will probably be from me.

Community 96

Community Blogging LinkedIn Google 96

Waxing UnLyrical

MARCH 23, 2015

Why: “But cleaning house right now may not only be good for your abode—it could also prove beneficial to your career,” says Stephanie Taylor Christensen in this Fast Company post that offers some “tips for top career to-dos to tackle in the spring.” Wouldn''t you like to be in her kitchen?

Strategy 40

Strategy Creativity Web Energy 40

Waxing UnLyrical

FEBRUARY 1, 2016

If you’re struggling when it comes to communicating across boundaries, this week’s roundup should inspire you. Wouldn't you like to be in her kitchen? Twitter Facebook Google+ LinkedIn Monday Roundup: Communicating Across Boundaries. 5 Realities of Working From Home. Role of a Community Manager. ” 7.

Communications 40

Communications Community Writing Crisis 40

Waxing UnLyrical

JANUARY 11, 2016

I think it’s terrific; but isn’t “being of service” something we should think about more often than not? So, for this week’s roundup, I wanted to explore the idea of being of service vis-à-vis our Social PR world… as well as in general. Wouldn't you like to be in her kitchen?

Community 40

Community Case Study Film Sports 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Why: “Let’s be honest. Why: “Performance management can be a tricky beast — hugely important, but difficult to get right,” writes Liana Downey for Philantopic.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

FEBRUARY 22, 2016

So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. Why: Slack is just one of the tools I personally use for collaboration. Wouldn't you like to be in her kitchen? Twitter Facebook Google+ LinkedIn Monday Roundup: Collaboration. ” 3.

Community 40

Community Tools SEO Social Media 40

Waxing UnLyrical

MARCH 28, 2016

But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air. And I hope you get inspired with this week’s roundup. Wouldn't you like to be in her kitchen? 13 automation apps and tools to streamline your whole life.

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. Why: “PR needs to be an integral part of the brand development process rather than simply being there to support, protect or bail out the brand,” writes Clare Ward for CIPR.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

FEBRUARY 9, 2015

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). Monday Roundup: With Love, the Social Media Spotlight is a post from: Shonali Burke Consulting, Inc.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

MARCH 14, 2016

Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you. Reflections on xPotomac, Civility, and Being a Hook. My personal experience of being the bait.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? You look through your tweetup invitations galore And balance “being social&# with being a pain.

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

NOVEMBER 9, 2015

Get to know some of them a little better in this week’s roundup. Why: “This combination of promise, look, attributes and personality creates a unique patina called the ‘me appeal.’ Why: “Content marketers need to be more like meteorologists than fortune tellers. Wouldn't you like to be in her kitchen?

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

AUGUST 31, 2015

While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. Wouldn't you like to be in her kitchen? Twitter Facebook Google+ LinkedIn Monday Roundup: the Measurati Meet #measurePR. Based in the Washington, D.C.,

Meeting 40

Meeting Case Study Writing Data 40

Waxing UnLyrical

MAY 2, 2016

What does it take to be a “Social PR Virtuoso”? Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Wouldn't you like to be in her kitchen?

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

DECEMBER 14, 2015

From its very start, I wanted Waxing UnLyrical to be a platform not just for my thoughts, but a showcase for unique voices from around the world. And these seven posts are some of my personal favorites. Why: “Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Communications Banking 40