Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Finish this sentence: If I am not reporting, I am … Trying a new restaurant!

Automotive 79

Automotive Meeting Report Insurance 79

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Training. PR Reporting. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 20, 2021

It’s a good idea to plan several announcements after the big SPAC splash to keep media excited about the company- anything from partnerships and new hires to data or product news works well here. Start pitching early. Big news is breaking every day, which means reporters are always swamped. But be careful with embargo pitching.

Pitching 296

Pitching Financial Media Training Training 296

PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

Pitching 179

Pitching Training Media Relations Consumer 179

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

Pitching 146

Pitching Construction Media Relations Web 146

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Reporting on established metrics isn’t enough today. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company.

Pitching 116

Pitching Transportation Report Travel 116

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

Pitching 140

Pitching Travel Software Groups 140

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Not that gimmicks are everything, but it’s important to make the reporters’ time worthwhile.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. PR can also provide valuable support for both earned and sponsored event appearances, guiding media outreach and assisting with content.

Agency 188

Agency Publicity Media Training Training 188

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Find what resource you could provide that helps that reporter reach their target audience. Get more media pitching knowledge from Michael Smart here.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Understand that reporters are working from home with limited resources. Get media training before you go live on radio or video. Need ideas?

Pitching 52

Pitching Training Radio Media Training 52

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Regular “touch-base” calls are a PR agency staple.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Regular “touch-base” calls are a PR agency staple.

How To 156

How To Meeting Case Study Survey 156

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past.

Pitching 100

Pitching Interviews Trends Journalism 100

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . When pitching to journalists, focus on customer stories that prove the value of your solution or product. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice.

How To 221

How To Media Training Storytelling Financial 221

PRSay

AUGUST 17, 2020

25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. I’m presenting our full findings during a PRSA Case in Point on Aug.

Media Relations 158

Media Relations Journalism Media Survey 158

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Learn how they report and give them what they love and what they want. Share contacts or resources you have that could help them on future stories.

Television 221

Television Pitching Interviews Radio 221

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective.

Media Relations 94

Media Relations Pitching Media Conference 94

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. You should be extremely selective and strategic with who and what you pitch.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Want to score more media hits? Climb the Ladder.

Social Media 120

Social Media Media Pitching Media Training 120

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. When to “Just Say No” to a Media Request. When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. If reporters lose perspective and swoon, who can blame them? Why is that? They are people too.

Energy 196

Energy Analysis Media Retail 196

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. When developing materials, we attend to every aspect of the narrative and its main messages, and when working with reporters on stories, every detail is important.

Training 159

Training Pitching Writing Video 159

Cision

OCTOBER 6, 2015

That’s because your opponent will almost surely be critical of you in their one-third of the story, and reporters may hold your refusal to comment against you by slanting the tone of their one-third in favor of your opponent. Speaking to the reporter doesn’t guarantee you a positive story. The challenge?

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

JULY 30, 2018

I was terrified of those reporters and producers at national outlets, even though I had never interacted with a single one. She encouraged me to take on national pitching as a short-term project. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Local 100

Local Pitching Media Relations Report 100

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Conduct media training early. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. A fractured media landscape necessitates a paid-plus-placed model, especially in healthcare trades. Support the businesses that report your news. Media train and test new spokespersons. Here we are almost two years later. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98