Beyond PR

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. 2018 Content Calendar + Template (Why You Need One And How to Use it). How Cision® Impact Measures Earned Media.

Communications 64

Communications Marketing Radio Airlines 64

Sword and the Script

JULY 6, 2021

If you’ve ever pitched broadcast media, you know it’s the producers that you need to reach, not the on-air talent. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”. Fruitful rebrand? Producing hybrid events.

Pitching 89

Pitching Report Software Survey 89

Waxing UnLyrical

MAY 3, 2018

They may be diversified or specialized, but they also need to remember that what they make is not the same as what they do. I went to work for another organization that was going through a rebranding effort. A company makes certain products and/or services. It’s not just an issue with for-profit companies.

Communications 68

Communications Healthcare Enterprise Leadership 68

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This is for sophisticated searchers that need to add precision to their searches or eliminate noise. However, if you need help creating charts, Notified offers a support bubble right there in the app to ask.

Software 115

Software Tools Publicity System 115

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. 9) BurrellesLuce rebrands as Burrelles.

Internal 64

Internal International Data Media 64

Stephen Waddington

OCTOBER 28, 2019

Access Intelligence has rebranded following a series of acquisitions. The Pulsar proposition will be offered to clients on both a standalone and integrated basis depending on their needs. 8 What’s the appropriate mix between automation and professional services in media insight, engagement and measurement?

Marketing 60

Marketing Analytics Tools Data 60

Sword and the Script

APRIL 30, 2019

First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again. 1) AirPR rebrands as Onclusive; acquires Ozmotik. Onclusive is developing new ways to measure PR including attribution. And with that, here’s a go at the first PR Tech Sum…. Onclusive has raised $21.4 all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

APRIL 16, 2019

A more detailed view shows some of the other PR technology vendors on the list: 10% said Marketwired ; 9% said Agility PR Solutions ; 6% said iQ Media ; 4% said OnePitch ; 1% said AirPR; [recently rebranded as Onclusive ]. PR Measurement: A Pulse Check on How Communicators Show Value. An Open Invitation to PR Tech Vendors.

Survey 71

Survey Technology Corporate Financial 71

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” If there has been a change in the principal accountants of the company, disclosure of: 1.) Download the calendar PDF here. .

Financial 120

Financial Handbook Analysis Internal 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” If there has been a change in the principal accountants of the company, disclosure of: 1.) Download the calendar PDF here. .

Report 40

Report Financial Handbook Analysis 40

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. Whether we’re telling a story with images and hashtags or informing the media with a well-written press release, the message and tone needs to be consistent and on-brand across all platforms.

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

APRIL 26, 2013

That’s what kickstarted my interest in measurement, which is why #measurePR came about, and so on. It’s wonderful because we can now tell our stories ourselves, or via our communities, and vice versa; we don’t need “the media” to do it for us. Because that’s the last thing I need.

Social Media 95

Social Media Pitching Strategy Community 95

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. This is a good option if you have a specific, short-term need and want to bring in expert help.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

MARCH 3, 2020

4) [rant] HARO needs to update its rules for podcasts. The company announced a rebrand late in 2019 and the Agility partnership is the second of its kind this year, with the TVEyes partnership noted above. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

APRIL 24, 2018

There are directional measures of success you should monitor along the way, so you know you are going the right way. Other readers liked these related posts: Why Content Marketing and Public Relations Need Each Other. If you expect a return in the short-term, you’ll probably wind up disappointed. 3) Focus to build wealth….

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. As for the news and social media monitoring, it’s got the basics covered and will have what you need. What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Ironically this reflects a positivist view of the world, whilst PR practitioners commonly admit they are poor at maths or science. Nowhere is this more apparent than looking at evaluation.

Education 87

Education Training Policies Crisis Management 87

NewsWhip

MAY 27, 2021

W2O rebranding to Real Chemistry | Jump to text. And, we’ve certainly seen through the pandemic that communications are a really central core to that, to ensuring that life-changing healthcare gets to people when they need it the most, wherever they are. We talk about aerosol nanometers of size for measuring aerosols.

Healthcare 78

Healthcare Storytelling Communications Local 78