Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. So, helping the earned guys get to measurability and attribution to measure the impact to the business is the key thing to solve.

Measurement 185

Measurement Media Data System 185

Agility PR Solutions

JULY 11, 2023

Too much negativity (and sometimes even the slightest amount) can wreak havoc […] The post 6 tips for measuring the impact of your PR campaigns on your brand reputation and awareness appeared first on Agility PR Solutions. But there’s a difference between being famous and infamous.

Reputation 78

Reputation Measurement Brand Branding 78

Cision

SEPTEMBER 27, 2021

How to make sense of the metrics that matter most for your PR and comms strategy.

Measurement 308

Measurement Strategy How To 308

Agility PR Solutions

JUNE 27, 2023

A good reputation establishes trust, credibility, and loyalty among customers, while a negative reputation can tarnish a company’s image, causing it to […] The post Brand reputation in focus: Why it matters, what factors impact it, how to measure it—and how it drives success appeared first on Agility PR Solutions.

Reputation 78

Reputation Measurement Brand Branding 78

Agility PR Solutions

JUNE 3, 2020

The post Measuring the impact of flexible digital communications during COVID appeared first on Agility PR Solutions. The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented.

Measurement 86

Measurement Communications Marketing Media 86

Cision

FEBRUARY 23, 2016

Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” The free tip sheet provides communication professionals the insights and tactics needed to track, measure and prove how important your social efforts are to your brand’s success. Measuring social’s impact is not a one-and-done deal. Bottom Line.

Measurement 120

Measurement Customer Service Meeting Data 120

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

There are three simple ways to measure the value of PR this year. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

JULY 18, 2018

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study from the Association of National Advertisers (ANA).

Measurement 68

Measurement Marketing Advertising Advertising 68

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

The Resolution Blog

FEBRUARY 9, 2022

Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success.

Measurement 296

Measurement Report Blogging 296

Ronn Torossian

JANUARY 19, 2024

To evaluate the success of a technology campaign, you need to measure key metrics. These metrics assess the campaign’s objectives, outreach, engagement, and impact. By analyzing these metrics, you can determine the campaign’s performance, audience response, and overall return on investment (ROI).

Technology 195

Technology Measurement 195

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

PRSay

MAY 9, 2019

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. ” And when asked how public relations can increase its value inside an organization, 68 percent of survey respondents said the answer lies with “measurable results.”

Survey 66

Survey Measurement Communications Advertising 66

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.

Measurement 72

Measurement Media B2C B2B 72

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement.

How To 397

How To Software Media Analytics 397

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Agility PR Solutions

FEBRUARY 13, 2024

In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it’s essential to align your efforts with overarching business goals and objectives.

Measurement 193

Measurement Brand Branding Publicity 193

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

RH Strategic

APRIL 15, 2021

How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. What constitutes PR success? So, how do you know which metrics are meaningful for you?

Measurement 52

Measurement How To 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s Take on the Impact of the Writers’ Strike As the writers’ strike dragged on, it presented an ideal newsjacking opportunity for companies in ad-supported entertainment content. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

AUGUST 26, 2021

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers.

Measurement 369

Measurement Strategy Media Leadership 369

Karen Freberg

SEPTEMBER 20, 2021

What I have recommended to my fellow colleagues is not to focus on quantity of articles, but impact of the articles you have written. I have a long way to go to get to other researcher’s standards and goals for their work, but this shows the overall impact of the work we did nearly 10 years ago. You can’t please everybody!

Measurement 83

Measurement Study Conference Industry 83

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 183

Trends B2C Video Measurement 183

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Today, top-level executives are looking for integrated marketing communications measurement. It’s modern PR measurement.

Measurement 195

Measurement Data Social Media Analysis 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Accuracy of Automated Tools: Automated tools are a necessity.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Accuracy of Automated Tools: Automated tools are a necessity.

How To 195

How To Tools Analytics Reddit 195

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370